If you're an affiliate marketer looking to maximize your ad campaign performance, Voluum might just be the tool you need. Voluum is a cloud-based ad tracker designed to help marketers, media buyers, and agencies track, optimize, and automate their campaigns.
With over 7,000 customers and the ability to track more than 10 billion conversions annually, Voluum has proven itself as a leader in the ad-tracking industry.
Voluum
From running native ads, and display ads, to social media campaigns, Voluum offers a full set of features to help you achieve your marketing goals.
In this Voluum Review, we'll check out all the important aspects of what makes Voluum stand out and why it might be the right choice for your affiliate marketing efforts.
Voluum Review (Authors' Perspective)
I have used Voluum for a while and I must say it is transforming the business of affiliate marketing for me. The real-time tracking and reporting are awesome, I can see in a split-second how is my campaign performing. I particularly appreciate how user-friendly the interface is — even when running dozens of campaigns at once, nothing seems cluttered or hard to find.
True, the pricing might seem high for beginners but based on my own experience its ROI is priceless. My final Verdict: If you are looking to scale your affiliate marketing game, then there is no question with Voluum. It's not the absolute best but it is pretty close if you ask me.
What is Voluum?
Voluum is a cloud-based ad tracker designed for affiliate marketers to manage, optimize, and automate their campaigns across multiple platforms. It provides detailed data on visitors, clicks, and conversions, helping marketers identify the most profitable traffic sources, ads, landing pages, and offers.
Some of the key features offered by Voluum include real-time reporting, rule-based traffic distribution, and anti-fraud tools, making it a comprehensive solution for improving campaign performance and ROI. With integrations to over 70 ad platforms, Voluum simplifies multi-channel campaign management and enhances marketing efficiency.
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Users Base for Voluum
Voluum is tailored for a wide range of users, including:
Why Should I Choose Voluum?
Voluum offers several key benefits that make it a top choice for affiliate marketers:
Facts and Figures
Volumm Key Features
Even though Voluum offers a whole set of features that make it a compelling affiliate tracker, I have listed below some of the most crucial features that make Voluum a #1 affiliate tracker:
1. Ad Campaign Tracking
Voluum offers a centralized dashboard for tracking all your ad campaigns in one place. With support for various traffic sources, including Google Ads, Facebook Ads, native ads, push notifications, and more, you can easily monitor your campaign metrics such as clicks, conversions, costs, and profits. Voluum's real-time reporting ensures you never miss a beat, providing you with up-to-date data on your campaign performance.
The platform also offers advanced tracking capabilities, such as impression tracking, organic traffic tracking, and cookieless tracking solutions. These features enable you to gain deeper insights into your audience's behavior and make data-driven decisions to optimize your campaigns for maximum ROI.
2. Conversion Tracking
Voluum's custom conversion tracking allows you to track different types of conversions throughout your visitor's journey. Whether it's a sale, lead, or any other desired action, Voluum helps you measure your campaign's success with pinpoint accuracy. The platform supports various tracking methods, including redirect tracking and direct tracking, giving you the flexibility to choose the best approach for your specific needs.
Additionally, Voluum offers a range of tools to enhance your tracking setup, such as landing page protection, traffic source templates, and manual conversion upload. These features streamline your workflow and ensure the integrity of your tracking data.
3. A/B Testing and Optimization
To maximize your campaign performance, Voluum provides powerful A/B split testing capabilities. You can easily test different offers, landing pages, and creatives to identify the top-performing combinations. The platform's real-time reporting and data grouping features allow you to quickly analyze your test results and make informed optimization decisions.
Voluum also offers advanced optimization tools like rule-based traffic distribution and Traffic Distribution AI. These features enable you to automatically route your traffic to the best-performing campaign elements based on predefined rules or machine learning algorithms. You can significantly boost your conversion rates and overall profitability by leveraging these optimization capabilities.
Voluum Integrations
Voluum integrates seamlessly with popular advertising platforms, affiliate networks, and mobile measurement partners, simplifying the process of connecting your marketing tools. With over 50 integrations, you can effortlessly sync your campaigns, track conversions, and optimize performance across various channels.
Voluum supports two types of integrations:
| Integration Type | Description |
|---|---|
| Full Integration | Uses a reliable API connection to fetch cost data, control campaigns, and enable advanced features like the Automizer. |
| Templates | Automatically configures tracking tokens and parameters to pass information via HTTP requests. |
Some of the notable integrations include:
Traffic Sources
Affiliate Networks
Mobile Measurement Partners
With the help of these integrations, you can save time, reduce manual work, and gain valuable insights into your campaign performance. Voluum's API also allows for custom integrations, giving you the flexibility to connect with your preferred platforms and tools.
Volumm Pricing Plans
Voluum offers several pricing plans serve different needs and budgets. While the platform is on the pricier side, the value it provides justifies the cost. Here’s a breakdown of the main pricing plans:
- Profit Plan: Starts at $149 per month. Includes 1 million monthly events, three custom domains, and six months of data retention. The plan offers real-time reporting, A/B testing, and basic support.
- Scale Plan: Starts at $299 per month. Includes 5 million monthly events, 10 custom domains, and 12 months of data retention. The scale plan offers its services in terms of traffic distribution AI, Anti-Fraud Kit, and Automizer features.
- Start-up Plan: Costs $499 per month. Includes 10 million events, 12 months of data retention, and many VIP features not available on other plans. The startup plan includes VIP features, extended support, and access to advanced analytics.
Pros & Cons
Voluum Alternatives
Voluum is a leading ad-tracking solution, but it's not the only option on the market. Here's how it stacks up against some key competitors:
1. RedTrack
RedTrack positions itself as a more affordable alternative to Voluum with a similar feature set. Key differences include:
Ultimately, serious media buyers may prefer Voluum's UI/UX and brand reputation, while cost-conscious affiliates may opt for RedTrack.
2. Thrive Tracker
Thrive is a popular cloud-based tracker with an intuitive interface suited for beginners. Compared to Voluum:
Affiliates just starting out may find Thrive appealing, but Voluum scales better for large campaigns and teams.
3. BeMob
BeMob is a mobile-focused tracking solution used by top app advertisers. Relative to Voluum:
Mobile-first advertisers, particularly app developers, may prefer BeMob's specialized toolset. Voluum is a stronger all-in-one solution.
| Feature | Voluum | RedTrack | Thrive | BeMob |
|---|---|---|---|---|
| Cloud-based | ✓ | ✓ | ✓ | ✓ |
| Self-hosted | ✓ | |||
| Multi-currency | ✓ | ✓ | ||
| Free Trial | ✓ | ✓ | ✓ | |
| Mobile-specific | ✓ |
Ultimately, Voluum remains a top choice for serious media buyers and affiliate marketers who value powerful features and support in a unified platform. However, the “right” tracker depends on each marketer's specific needs and priorities.
How We Rated Voluum?
| Aspect | Strength |
|---|---|
| Tracking & Optimization | ⭐⭐⭐⭐⭐ |
| Integration Options | ⭐⭐⭐⭐⭐ |
| Customer Support | ⭐⭐⭐⭐ |
| User Interface | ⭐⭐⭐⭐ |
| Pricing | ⭐⭐⭐ |
Answering Common Queries Related to Voluum
How Do I Create a Campaign in Voluum?
What's the Difference between Postback and Pixel Tracking?
How do I Add a Custom Domain to Voluum?
Do I Need to Set up Campaigns in both Voluum and My Traffic Source?
Should Affiliate Marketers Choose Voluum?
Based on our analysis of Voluum's features, pricing, support, and user reviews, we confidently recommend this ad-tracking software for affiliate marketers seeking a powerful, reliable solution. While no tool is perfect, Voluum's strengths far outweigh its weaknesses.
Voluum is best suited for:
For most affiliate marketers, Voluum offers a compelling balance of functionality, reliability, and support that's hard to beat. Its decade-long track record and continuous innovation inspire confidence that this tool can help you scale your campaigns and revenue.
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