Are you tired of intrusive ads that annoy your audience and drive them away? Native advertising might be the solution you've been searching for. These seamless ads blend right into the content, providing a smooth user experience that keeps visitors engaged.
Instead of disrupting their browsing, native ads complement the content and capture their interest naturally.
💡 Did you know? The US alone has spent around $98.59 billion on Native Ads.
From publishers to advertisers, native ads have been popular for marketers. Native ad networks help publishers monetize their content by seamlessly integrating relevant ads that blend with the site's look and feel. Whereas, for advertisers, native ad networks provide a way to reach engaged audiences through non-intrusive ad placements that drive higher click-through rates.
The native advertising market is experiencing unprecedented growth, with a remarkable 37% increase in spend witnessed in 2021. This surge is fueled by the growing consumer preference for authentic, integrated experiences, with 68% of consumers expressing trust in native ads presented within an editorial context, compared to just 55% for social media ads.
What are Native Ad Networks?
Native ad networks are platforms that facilitate the delivery and integration of native advertisements on websites and apps. These ads are designed to blend seamlessly with the surrounding content, providing a non-intrusive advertising experience for users.
Native ad networks act as intermediaries, connecting publishers with advertisers who want to promote their products or services through native ad formats. These formats can include in-feed ads, content recommendation widgets, sponsored listings, and more. The ads are designed to match the look, feel, and function of the platform they appear on, making them less disruptive than traditional display ads.
Type of Ads Available in Native Advertising
As consumers become more ad-averse, native advertising offers a non-intrusive way for brands to connect with their target audience while providing value.
Top 16 Native Ad Networks of 2024
| Ad Network | Ad Formats | Minimum Payout | Payment Methods | Approval Process |
|---|---|---|---|---|
| Taboola | Image, Video, Motion Ads | $1,000 | PayPal, Wire Transfer, Check | Strict approval based on content quality |
| Outbrain | Standard Native, Clip, App Install, Video | $10 | PayPal, Wire Transfer, Check | Moderate approval process |
| RevContent | Native Sponsored Content, Email/Newsletter, Google AMP, Video | $100 | PayPal, Wire Transfer | Approval based on content quality and traffic |
| Adsterra | Native Ads, Push Notifications | $100 | PayPal, Wire Transfer, Skrill, WebMoney | Simple approval process |
| Adcash | Native Ads, Pop Unders | $20 | PayPal, Wire Transfer, Skrill, WebMoney | Easy approval process |
| MGID | Native Ads, Content Recommendation Widgets | $100 | PayPal, Wire Transfer | Moderate approval based on content |
| BidVertiser | Native Ads, Pop Ads | $50 | PayPal, Wire Transfer, Skrill, WebMoney | Simple approval process |
| Nativo | Native Display Ads | NA | NA | Strict approval based on content quality |
| Yahoo Gemini | Native Ads, Search Ads | $25 | PayPal, Wire Transfer | Moderate approval process |
| ClickAdilla | Native Ads, Pop Unders | $50 | PayPal, Wire Transfer, Skrill, WebMoney | Easy approval process |
| TripleLift | Native Ads | NA | NA | Strict approval based on content quality |
| Adyoulike | Native Ads, Video Ads | €100 | PayPal, Wire Transfer | Moderate approval process |
| Sharethrough | Native Ads, Video Ads | NA | NA | Strict approval based on content quality |
| EngageYa | Native Ads, Video Ads | $100 | PayPal, Wire Transfer | Moderate approval process |
| Teads | Video Ads, Outstream Video | NA | NA | Strict approval based on content quality |
| EvaDav | Native Ads, Pop Unders | $50 | PayPal, Wire Transfer, Skrill, WebMoney | Easy approval process |
1. Taboola
Taboola is a native advertising platform that seamlessly integrates sponsored content into publisher websites. It partners with over 9,000 digital properties, including top-tier publishers like NBC News, USA Today, and Business Insider. Taboola reaches a staggering 1.4 billion unique users monthly, serving 360 billion content recommendations across the web.
For publishers, Taboola requires a minimum of 1 million monthly page views to join its network. It offers various ad formats, including in-feed ads, in-article placements, video ads, and recommendation widgets. Advertisers can leverage Taboola's advanced targeting capabilities based on location, device, operating system, and audience segments like campaign clickers, lookalike audiences, and marketplace audiences.
Taboola operates on a cost-per-click (CPC) pricing model, with typical rates ranging from $0.30 to $0.60 per click. Its platform boasts an impressive average click-through rate (CTR) of 0.40% to 0.60%, depending on the industry and targeting parameters.
2. Outbrain
Outbrain, a global native advertising platform, connects advertisers with engaged audiences across a network of premium publishers, including CNN, The Guardian, and BBC. The platform offers a user-friendly interface for creating and managing native ad campaigns, supporting various ad formats such as in-feed, in-article, and video ads. Outbrain's advanced targeting options allow advertisers to reach specific audiences based on location, interests, and contextual relevance.
Publishers can monetize their content effectively with Outbrain, which requires a minimum of 10 million monthly pageviews. The platform operates on a cost-per-click (CPC) pricing model, with average CPC rates ranging from $0.20 to $1. Outbrain also offers a cost-per-mille (CPM) model, with rates between $0.37 and $3.00. Payments are made to publishers on a NET60 or NET90 basis, with a minimum payment threshold of $50.
3. RevContent
Revcontent delivers over 250 billion content recommendations monthly. The platform connects advertisers with highly engaged audiences across its network of premium publishers. Revcontent offers publishers lightweight, customizable widgets that seamlessly integrate with their websites, ensuring fast page load speeds. The company boasts a reach of 97% of US households, as estimated by Quantcast.
To join Revcontent, publishers must meet strict quality standards, with a minimum traffic requirement of 50,000 monthly visits. Approved publishers gain access to unique ad formats, including native sponsored content, email, and newsletter placements, Google AMP units, and video ads. Revcontent's granular targeting options allow advertisers to reach specific audiences based on location, device, language, and interests.
Publishers can earn revenue through a net 50-day payment cycle with a low payout threshold of $100. Revcontent offers payments via ACH transfer, wire transfer, and PayPal.
4. Adsterra
Adsterra, a global advertising network founded in 2013, offers publishers a comprehensive native advertising solution. The company serves over 35 billion ad impressions monthly across 248 geo-locations, with 70% of traffic coming from mobile devices. Adsterra's native ads seamlessly integrate into website content, providing an engaging and non-intrusive user experience. These native ads typically generate up to 8 times higher click-through rates than traditional display ads.
Publishers can easily monetize their websites with Adsterra, as there are no minimum traffic requirements. The platform supports various ad formats, including native banners that blend into the website's design. Advanced targeting options based on device, OS, language, and location ensure that ads reach the intended audience effectively. Adsterra offers flexible payment models, such as CPC, CPM, and CPA, allowing publishers to optimize their earnings based on their website's performance.
Adsterra's user-friendly interface, responsive support, and a low minimum payout of $5 for some payment methods make it an attractive choice for publishers of all sizes.
5. Adcash
Established in 2007, Adcash provides non-intrusive ad formats that blend effortlessly with the surrounding content, enhancing user experience and engagement. The platform receives over 10 billion ad requests per day and serves ads in 196 countries. Adcash has no minimum traffic requirements for publishers, making it accessible to websites of all sizes.
The platform supports multiple ad formats, including native ads, in-page push notifications, interstitials, and banners. Adcash's advanced targeting options allow advertisers to reach their desired audience based on location, device, browser, and website categories. Publishers can earn revenue through a combination of CPM, CPC, and CPA pricing models. Payments are made via various methods, such as PayPal, bank transfer, and Payoneer, with a minimum payout threshold of $25.
6. MGID
MGID is a global native advertising platform that enables advertisers to reach over 850 million unique visitors monthly through its network of 32,000+ publisher websites. Founded in 2008, MGID delivers 185+ billion content recommendations per month across 200+ countries. The platform offers a variety of native ad formats, including in-feed, in-content, and sidebar widgets, which can be customized to match the look and feel of the publisher's website.
MGID's advanced targeting options allow advertisers to reach their desired audience based on geo-location, device type, operating system, and browser language.
To join MGID's platform, publishers must have a minimum of 3,000 unique daily visitors or 90,000 monthly visitors. The platform operates on a revenue-share model, where publishers receive a percentage of the revenue generated from the ads displayed on their websites. Payments are made on a NET30 basis, with a minimum payment threshold of $100.
7. BidVertiser
BidVertiser serves over 330 million ad impressions daily across 60 countries, with a minimum deposit of just $30. BidVertiser's advanced ad-serving technology and real-time optimization, powered by machine learning and big data, ensure that every impression counts.
Publishers can monetize their websites with BidVertiser's native ads, seamlessly blending with the site's content and design. The platform has no strict traffic requirements, making it accessible to many publishers. BidVertiser's native ad formats include video, header, and sidebar widgets, and under-article placements.
Advertisers can use BidVertiser's precise targeting options, such as geo-targeting, browser and language targeting, device and operating system targeting, and more. The platform operates on a cost-per-click (CPC) basis, with a minimum deposit of $100.
8. Nativo
Nativo is a native advertising platform that enables brands to reach and engage audiences across a network of over 7,000 premium publisher sites. Founded in 2010, Nativo offers a range of native ad formats, including native articles, native display ads, videos, and more. The platform leverages machine learning and contextual targeting to match ads with relevant content, driving an average click-through rate of 0.30% to 0.50%.
Nativo has no minimum traffic requirements for publishers, making it accessible to a wide range of sites. Advertisers can take advantage of advanced targeting options like geo-targeting and reach a potential audience of over 228 million users. Nativo supports both CPC and CPM pricing models, with CPMs ranging from $0.10 to $5.00 and even higher for native video.
9. Yahoo Gemini
Yahoo Gemini provides access to over 500 million monthly users, with a significant portion coming from Tier 1 countries like the US, UK, and France. Publishers can monetize their inventory through Gemini by meeting the minimum requirement of 10,000 monthly pageviews, making it accessible to a wide range of websites and apps.
The platform supports various ad formats, including image, video, app install, carousel, Yahoo Mail, and Moments ads. Advertisers can leverage advanced targeting options based on location, interests, gender, device, and language to ensure their ads reach the desired audience. Gemini offers a cost-per-click (CPC) pricing model for search ads and a cost-per-impression (CPM) model for native content streams.
Gemini's reporting dashboard provides comprehensive insights into campaign performance, including impressions, clicks, conversions, spending, and click-through rates (CTR). Advertisers can access customizable KPI bars and granular performance breakdowns and export customized reports to optimize their campaigns effectively.
10. ClickAdilla
ClickAdilla, an international self-serve ad network platform, delivers high-quality traffic across various verticals, including Dating, Sweepstakes, Nutra, and more. The network reaches over 4.5 billion users daily in 240+ countries, making it a reliable choice for advertisers seeking a global audience. ClickAdilla offers publishers a low minimum payout threshold of just $50 and bi-weekly payments, along with features like impression frequency control and custom scripts.
For advertisers, ClickAdilla provides 13 ad formats, including native ads that blend with website content. The platform's native ad inventory generates over 7 billion impressions, with a minimum bid starting at $0.001 CPM. Advertisers can use advanced targeting options, such as language, device type, geography, and frequency capping, to reach their desired audience effectively.
ClickAdilla operates on a self-serve basis, supporting CPC, CPM, and CPA pricing models. The platform accepts various payment methods, including credit cards, wire transfers, and cryptocurrencies, with a low minimum deposit of $50.
11. TripleLift
TripleLift is a programmatic advertising platform specializing in native advertising. It enables publishers to monetize their content by integrating branded visuals and videos within the editorial feed. TripleLift offers publishers a new revenue stream by monetizing their native ad inventory. There are no minimum traffic requirements, and the platform supports various ad formats, including in-feed, in-article, carousel, and video ads.
Publishers can utilize TripleLift's dedicated account managers and customer support team for assistance with ad campaign implementation. TripleLift employs advanced targeting options based on geography, device type, and network, ensuring precise ad delivery. TripleLift operates on a CPM and CPC pricing model, with a minimum payment threshold of $50.
12. Adyoulike
Adyoulike native advertising platform delivers over 50 billion native ad impressions monthly. Launched in 2011, the company has maintained its position as a sophisticated supply-side native advertising platform, offering programmatic native advertising at scale. Adyoulike's AI-driven solutions and semantic targeting enable advertisers and publishers to monetize online ad inventory effectively.
The platform is compatible with native ad formats, including display, stories, video, and social. Adyoulike connects with 50 DSPs and 3000 direct premium publishers and directly sources 99.5% of its ad inventory, reaching 200 million unique visitors. The company's extensive reach spans rich media websites such as GQ, Cosmopolitan, The Independent, and The Hook.
The platform offers advanced targeting options based on operating systems, devices, IAB categories, user data profiles, and AI recognition of keywords and sentiments in editorial content. Adyoulike operates on a revenue-sharing model, providing publishers with a portion of the revenue generated from native ad placements on their websites. The company's reporting capabilities allow publishers to track key metrics such as impressions, clicks, CTR, and video-specific data.
13. Sharethrough
As a programmatic ad exchange, Sharethrough enables brands to reach their target audience across a wide network of premium publishers. The platform uses advanced RTB technology and proprietary ad formats to deliver over 30 billion monthly impressions.
Sharethrough's publisher network spans over 1,200 sites and apps, offering advertisers access to a range of high-quality inventory. The platform has no strict eligibility requirements for publishers, making it accessible to many content creators. Sharethrough supports various ad formats, including display ads, video ads, CTV ads, and native ads that match the look and feel of the surrounding content.
With Sharethrough's targeting options, advertisers can reach their desired audience based on geography, device type, and network. The platform's SmartSuite AI algorithm optimizes ad delivery to maximize revenue for publishers without compromising user experience. Sharethrough operates on a CPM basis, with a minimum payout threshold of $100.
14. EngageYa
EngageYa generates over 40 billion monthly ad impressions across over 5,000 publisher sites, offering excellent opportunities for brands to reach users in emerging markets. EngageYa's platform enables advertisers to target interested users with content recommendations in their native language, boosting campaign performance and ROI.
Publishers can monetize their websites effectively with EngageYa's multiple native ad widgets, seamlessly blending with the site's content. The platform supports various ad formats and targeting options, allowing advertisers to reach specific verticals such as lifestyle, entertainment, fashion, food, sports, news, parenting, technology, and business. EngageYa operates on a risk-free payment model for advertisers, who only pay for positive ROI, and provides a real-time dashboard to track campaign performance metrics like impressions and clicks.
To join EngageYa's network, publishers must undergo a manual evaluation process and meet certain requirements, such as having a minimum of 500,000 unique monthly page views.
15. Teads
As an end-to-end solution, Teads' modular platform allows partners to utilize the buy-side, sell-side, creative, data, and AI optimization technologies. Through exclusive partnerships with top-tier publishers, Teads reaches over 1.9 billion unique monthly users worldwide in brand-safe environments while enhancing the efficiency of digital ad transactions.
Teads offers publishers a suite of innovative, non-intrusive ad formats seamlessly integrated into editorial content across devices, including inRead video, viewable display, and live streaming. To qualify, publishers must have a minimum of 1 million monthly page views. Teads' advanced targeting options, such as contextual targeting, attention targeting, and predictive AI, enable advertisers to reach their desired audiences effectively.
Operating on a NET 45-day basis, Teads charges a fee as a percentage of the advertising spend, with a minimum payout threshold of $50 for publishers via PayPal or wire transfer.
16. EvaDav
EvaDav offers high-quality ad formats such as push notifications, popunders, and in-page messages. With a vast reach across 250 countries and over 3 billion daily impressions, EvaDav ensures extensive audience engagement. The platform supports multiple pricing models, including CPA, CPC, and CPM, making it versatile for various advertising needs.
Affiliates benefit from a user-friendly interface, advanced targeting options, and a low payout threshold of $25. EvaDav's unique selling proposition lies in its high CTRs and seamless integration with site content, ensuring non-intrusive user experiences. Additionally, the referral program offers a 5% lifetime revenue share, enhancing profitability for affiliates. EvaDav's commitment to quality traffic and compliance with Google standards makes it a reliable choice for advertisers and publishers.
Key Factors for Choosing the Perfect Native Ad Network
When choosing a native ad network, several key factors should be considered to ensure the best fit for your website and monetization goals. Here are the top considerations:
Top Queries Related to Native Ad Networks & Advertising
How Do Native Ad Networks Work?
Native ad networks aggregate ad inventory from various publishers, match relevant ads to the content using contextual targeting and facilitate the buying and selling of native ad placements. This streamlines the process for both parties and ensures ads are delivered non-intrusively.
What are the Benefits of Native Advertising for Publishers?
For publishers, native advertising offers an effective monetization strategy while preserving the user experience. Native ads blend seamlessly with website content, resulting in higher engagement rates than traditional display ads. Additionally, native ad networks provide advanced targeting capabilities to serve relevant ads to audiences, potentially increasing revenue.
What Targeting Options Do Native Ad Networks Offer?
Native ad networks typically offer various targeting options to ensure ads are delivered to the right audience. Common targeting parameters include geographic location, device type, operating system, browser language, audience interests, and contextual relevance based on the content's semantics.
How are Native Ads Priced?
Native ad networks employ pricing models, such as cost-per-click (CPC), cost-per-mile (CPM), and revenue share. The pricing model depends on the network and may vary based on factors like ad format, targeting options, and publisher traffic.
How can Advertisers ensure Brand Safety with Native Ads?
Reputable native ad networks typically have strict guidelines and vetting processes to maintain ad quality and brand safety. Advertisers should prioritize networks that carefully review ad content, employ fraud detection measures, and provide transparency into where their ads will be displayed.
What are the Different Native Ad Formats Available?
Common native ad formats include in-feed ads, content recommendation widgets, promoted listings, paid search ads, and native video ads. The specific formats offered may vary across different native ad networks.
Striking the Perfect Balance
As you can see, native ad networks offer a win-win solution for both publishers and advertisers. By integrating relevant ads into your content, you can monetize your website or app without disrupting the user experience. And for advertisers, these platforms provide a powerful way to reach engaged audiences through non-intrusive ad placements.
Take the time to explore the various options, test different ad formats, and continuously optimize your campaigns. Most of the native ad networks mentioned above do not have any minimum traffic requirement, so if you are a publisher, the approval would be an easy thing to get along with, whereas if you are an advertiser, you'll have quite a good pool of publishers across different verticals.
Seamless, engaging, and effective—native ads are the future of online advertising. Ready to give them a try?
