Are you tired of spending countless hours trying to get your app noticed in the crowded app stores?
If so, this is the article, you'll ever need!
The CPI Ad networks are something that can help in making things smooth, from reaching the right audience group to getting better ROI.
Did You Know? 💡 Project Global Spending on Mobile Apps is around $613 billion by 2025.
In the current scenario, CPI ad networks have come up as a powerful tool to drive app installs and acquire new users. But with hundreds of options out there, which should you choose?
No worries as I have got you covered! Later in the article, we'll get around some of the best-matched CPI ad networks that'll offer the maximum exposure to your app, while evaluating factors such as ad quality, fill rates, targeting capabilities, and payment terms, resulting in skyrocketed installs through the roof.
Now without any further adieu, let's get started!
What are CPI Ad Networks?
CPI (Cost Per Install) ad networks are platforms that connect mobile app advertisers with publishers, enabling targeted app installation campaigns. In this model, advertisers pay a fixed rate to the ad network each time a user installs their app through a publisher's ad placement. CPI networks offer a performance-based approach, allowing advertisers to reach high-quality users while only paying for successful installs.
Top CPI Ad Networks 2024
| Ad Network | Founded | Pricing Models | Ad Formats | Key Features |
|---|---|---|---|---|
| HilltopAds | 2013 | CPM, CPC, CPA (on request) | Pop, In-Page Push, Video | High-quality traffic segmentation, auto-optimization, $50 minimum deposit |
| AdMaven | 2015 | CPA, CPC, CPI, CPM | Push, Pop, In-Page Push, Native | Self-serve platform, 2B daily impressions, global coverage, dedicated support |
| Moburst | N/A | N/A | Video, Social, Search, Networks & RTBs | Full-service mobile marketing agency works with leading brands |
| InMobi | 2007 | CPA, CPC, CPI, CPM | Interstitial, Video, Native, Playable | Advanced audience targeting, vast ad formats, reaches 2B devices |
| CPAlead | N/A | CPI | Mobile Web, In-App | RTB marketplace for mobile traffic, daily payments, quality app publishers |
| Zoomd | 2012 | CPI, CPA | Interstitial, Rewarded Video, Offerwall | Search and user acquisition platform, self-serve and fully managed |
| ironSource | 2010 | CPM, CPC, CPI, CPA | Interstitial, Rewarded Video, Offerwall, Playable | App growth platform, mediation, creative management |
| AppLovin | 2012 | CPM, CPC, CPI | Interstitial, Rewarded Video, Playable | In-app bidding, analytics, creative management |
| Adsterra | 2013 | CPA, CPC, CPI, CPM | Pop, Push, Native, Banner, Video | 30B ad impressions/month, RTB, self-serve platform |
| AppBrain | 2010 | CPI, CPM | Interstitial, Video, Offerwall | User acquisition and monetization platform |
| AppNext | 2012 | CPI, CPM | Offerwall, Interstitial, etc. | Offers Native ads SDK and open API for customized ads. |
| NativeX | NA | CPI | NA | Offers over 5 billion ad requests daily, with full-featured SDK. |
| PropellerAds | 2011 | CPM, CPC, CPA | Push, Pop, Native, Interstitial | 1B ad impressions/day, 195 countries, self-serve platform |
| Digital Turbine | 1998 | CPI | NA | Over 1 Billion app preloads annually across top carries like A&T, etc. |
| Mobmio | 2022 | CPI/CPL/CPA/Revenue share | NA | Reach of over 500 million mobile users, |
| AdCash | 2007 | CPC, CPM, CPA | Pop, Push, Interstitial, Native | Ad network and ad exchange, advanced targeting |
1. HilltopAds
HilltopAds is a prominent CPI (Cost Per Install) ad network that offers a comprehensive platform for publishers and advertisers to monetize their mobile traffic effectively. As a trusted partner in the industry, HilltopAds provides a self-service interface, enabling advertisers to create and manage campaigns seamlessly. The network showcases advanced targeting capabilities, allowing precise audience segmentation based on country, language, device, OS, browser, and mobile carrier.
HilltopAds supports various payment models for publishers, including CPM, CPA, CPC, CPL, CPI, and CPS, ensuring flexibility and maximizing revenue potential. The network ensures high-quality traffic from direct publishers, eliminating the risk of blocked impressions. Additionally, HilltopAds offers 24/7 live international support, catering to the needs of its global client base.
HilltopAds facilitates hassle-free payments through multiple channels, such as Paxum, PayPal, Wire Transfer, ePayments, Webmoney, and ePayService, within a net7 payment cycle.
2. AdMaven
AdMaven is a prominent CPI (Cost Per Install) ad network that empowers advertisers and publishers to maximize their mobile advertising campaigns. AdMaven offers various ad formats, including push notifications, in-page pushes, and pop-ups.
Advertisers can utilize AdMaven's advanced targeting capabilities, allowing precise audience segmentation based on location, device, operating system, and browser. The network's optimization algorithms continuously analyze and optimize campaigns in real time, ensuring maximum return on investment (ROI) for advertisers.
AdMaven provides flexible payment models for publishers, including CPM, CPC, CPA, CPI, CPL, and CPS, enabling them to monetize their traffic effectively. The network prioritizes ad quality and integrity, implementing strong anti-fraud measures to ensure high-quality impressions and a positive user experience.
With a global reach of over 2 billion daily impressions and a dedicated team of account managers offering personalized support, AdMaven has established itself as a reliable choice for advertisers and publishers seeking effective CPI advertising solutions and maximized revenue potential.
3. Moburst
Moburst is a leading CPI (Cost Per Install) ad network specializing in user acquisition for mobile apps and games. With a focus on performance-driven campaigns, Moburst leverages advanced machine-learning algorithms to optimize ad delivery and targeting. The network's proprietary technology ensures advertisers only pay for high-quality, relevant users likely to engage with their products.
Moburst's expertise lies in reaching highly segmented target audiences across various ad networks and real-time bidding (RTB) platforms. By employing creative ad formats and messaging tailored to specific user segments, Moburst enables advertisers to attract super-relevant users who are more likely to convert into valuable customers.
For publishers, Moburst offers a reliable source of revenue by connecting them with reputable advertisers seeking high-quality mobile traffic. The network's commitment to transparency and fraud prevention ensures publishers receive fair compensation for genuine user acquisition.
4. InMobi
InMobi is a prominent mobile advertising platform that offers a comprehensive suite of solutions for advertisers and publishers, including CPI advertising campaigns. As a leading player in the industry, InMobi has introduced the concept of CPX bidding, which goes beyond traditional CPI models by allowing advertisers to optimize their campaigns based on the metrics that matter most to their business objectives.
With CPX bidding, advertisers can bid on custom in-app events, such as purchases, registrations, or level completions, rather than solely focusing on app installs. This approach enables a more holistic and effective user acquisition strategy, ensuring advertisers attract high-quality users likely to engage with their apps and generate revenue.
InMobi's platform leverages advanced machine learning algorithms and real-time data to deliver highly targeted and personalized ad experiences across its extensive network of premium publishers.
5. CPAlead
CPAlead is a prominent CPI (Cost Per Install) ad network that connects mobile app developers and advertisers with a vast network of over 1.75 million publishers. As a leading platform in the industry, CPAlead facilitates effective user acquisition campaigns through its real-time bidding marketplace, offering access to high-performing CPI offers.
Advertisers can leverage CPAlead's advanced targeting capabilities to reach their desired audiences across various platforms and devices. The network's optimization algorithms continuously analyze campaign performance, ensuring maximum return on investment (ROI) for advertisers.
For publishers, CPAlead provides a reliable source of revenue by offering a range of CPI offers from reputable advertisers. The network's commitment to transparency and fair compensation, combined with its daily payment system, makes it an attractive choice for publishers seeking to monetize their traffic effectively.
With an inventory of over 100 CPI offers spanning various industries and regions, CPAlead caters to the diverse needs of advertisers and publishers alike. The network's anti-fraud measures and traffic quality controls ensure that advertisers receive genuine and valuable user acquisition, while publishers benefit from high-quality ad experiences.
6. Zoomd
Zoomd is a prominent CPI (Cost Per Install) ad network that offers a platform for mobile app advertisers and publishers. Using advanced machine learning algorithms and data analysis, Zoomd's platform optimizes campaigns for maximum performance and return on investment (ROI).
The network provides diverse targeting options, including demographic, geographic, behavioral, retargeting, and lookalike audiences, ensuring precise audience segmentation. Zoomd's platform unifies over 600 media sources, such as Google, TikTok, and Samsung, enabling advertisers to reach their desired audiences across multiple channels through a single interface.
Zoomd offers a reliable source of revenue for publishers by connecting them with reputable advertisers seeking high-quality mobile traffic. The network's commitment to ad quality, transparency, and fraud prevention ensures a positive user experience and fair compensation.
7. ironSource
IronSource is a prominent CPI (Cost Per Install) ad network that offers a comprehensive platform for mobile app advertisers and publishers. IronSource facilitates effective user acquisition campaigns by connecting advertisers with high-quality traffic sources across its extensive network.
Advertisers can use IronSource's advanced targeting capabilities, including demographic, geographic, and behavioral targeting, to reach their desired audiences precisely. The network's optimization algorithms continuously analyze campaign performance, ensuring maximum return on investment (ROI) for advertisers.
According to IronSource's data, the global average CPI for iOS apps is $3.6, while for Android, it's $1.22, highlighting the importance of choosing the right CPI network for effective user acquisition strategies.
8. AppLovin
AppLovin is a leading CPI ad network that offers a robust platform for mobile app advertisers and publishers. As an industry-recognized solution provider, AppLovin holds the IAB tech lab certificate, enabling standardized measurements when collaborating with partners like Unity, Google AdMob, and the Trade Desk.
The network boasts a vast amount of operating data, allowing users to reach better results quickly across various operating systems, including iOS, Android, FireOS, Unity, and Cordova.
Publishers choose AppLovin for its comprehensive ad performance data, which they can monitor and adjust in real time. Additionally, the platform has built-in tools to identify and improve malicious ads and content, protecting inventory owners' brand reputations. Key features of AppLovin include support for various ad types and formats, 100+ ad partner integrations, real-time QA testing tools, detailed analytics and reporting, and brand safety tools.
9. Adsterra
Adsterra is a leading global ad network that serves over 35 billion ad impressions per month across 248 countries and territories. It partners with over 35,000 direct publishers and 15,000 advertisers, brands, agencies, and networks.
Adsterra offers a wide range of ad formats including popunders, in-page push notifications, native ads, banners, and its proprietary high-converting “Social Bar” format. The network is known for its robust anti-fraud systems to detect and prevent malicious traffic and inappropriate content. It provides detailed targeting options with over 20 filters like browser, OS, carrier, and IP targeting.
Adsterra has an intuitive self-serve platform with automated onboarding and optimization tools like Traffic Estimator, Custom Bid, and CPA Goal. Advertisers can also work with dedicated account managers through Adsterra's “Partner Care” approach. The network supports multiple payment methods like Visa/Mastercard, Paxum, and wire transfer.
10. AppBrain
AppBrain is a prominent CPI (Cost Per Install) ad network specializing in the Android app ecosystem. As a trusted platform, AppBrain offers a comprehensive suite of services for app developers and publishers, including app promotion, monetisation, and analytics.
For advertisers, AppBrain provides a cost-effective solution for driving high-quality app installs through its CPI advertising platform. The network leverages its extensive reach and advanced targeting capabilities to connect advertisers with their desired audiences across various countries and regions. AppBrain's transparent pricing model, which displays the average CPI bid per country, enables advertisers to make informed decisions and optimize their campaigns for maximum return on investment (ROI).
Publishers can benefit from AppBrain's app monetization SDK, which allows them to generate revenue by displaying relevant app promotions within their Android applications. The network's commitment to ad quality and user experience ensures publishers can monetize their apps without compromising user satisfaction.
11. AppNext
AppNext is a leading mobile ad network that enables app developers and publishers to monetize their inventory by promoting apps. It provides a comprehensive platform with various ad formats like native ads, video interstitials, rewarded videos, and banners. AppNext's proprietary technology delivers highly relevant and high-paying ad campaigns optimized for maximum eCPM.Publishers can use AppNext's native ad SDK or open API to create customized ad placements that blend seamlessly with their app's user experience.
The network offers advanced reporting tools giving a 360-degree view of monetization performance metrics like eCPM, bids, revenue share per partner, and more. AppNext has a vast advertiser base of over 35,000 direct publishers and 15,000 advertisers across 180+ countries, ensuring a constant flow of high-quality ad demand for its publishers. Key features include real-time optimization, detailed targeting, anti-fraud protection, and a self-serve platform.
12. NativeX
NativeX is a leading mobile advertising platform that specializes in native ad formats designed to seamlessly blend into apps and games. It offers a comprehensive suite of ad solutions including in-app native ads, video ads, offer walls, and rewarded video placements. NativeX leverages advanced predictive analytics to optimize ad delivery and placement for maximum engagement and revenues.
The network provides flexible integration options like a full-featured SDK for iOS, Android, and Unity apps, as well as mediation through partners like Fyber and MoPub. NativeX has a global reach, serving over 5 billion ad requests daily across programmatic, OEM, and direct traffic sources like top app developers.
Key features include advanced targeting capabilities, real-time reporting, anti-fraud protection, and a self-serve platform for campaign management. The network is trusted by major mobile game publishers like Square Enix for its immersive ad experiences and strong monetization performance.
13. PropellerAds
PropellerAds is a rapidly growing self-serve advertising platform that offers a wide range of ad formats and traffic sources. It serves over 200 billion monthly ad impressions across desktop, mobile web, and mobile apps in over 195 countries. PropellerAds provides popular ad units like pop-unders, interstitials, native ads, banners, and push notifications.
The network gives advertisers access to high-quality traffic sources like mainstream websites, mobile apps, and a vast network of publisher partners. Advertisers can leverage PropellerAds' advanced targeting options based on geography, device, browser, connection type, and other parameters.
Key features include real-time campaign tracking, detailed reporting, anti-fraud systems, direct publisher integrations, and 24/7 support. PropellerAds is known for its high-converting traffic, transparent payouts, and fast approval process. It supports multiple payment gateways like Paxum, ePayments, WebMoney, and wire transfers.
14. Digital Turbine
Digital Turbine is a leading mobile ad network that specializes in app preloads and app install campaigns. It partners with mobile operators and OEMs to preload apps and recommend apps to users during initial device setup or over-the-air updates. This enables advertisers to reach a highly engaged audience at key mobile moments.
Digital Turbine's patented on-device media platform leverages machine learning to analyze user profiles and deliver personalized app recommendations. The network drives over 1 billion app preloads annually across top carriers like AT&T, Verizon, T-Mobile, and OEMs like Samsung, LG, and Amazon.
Digital Turbine's platform is preloaded on over 500 million devices, providing advertisers unparalleled reach and access to high-quality traffic sources. The network's “Instant Scale” feature eliminates the need for monthly budget planning hassles, while the “7 Day Ramp” ensures a seamless transition without cold starts.
15. Mobmio
Mobmio is a rapidly growing mobile performance network that specializes in user acquisition for mobile apps and monetization services for publishers. It offers mobile app promotion via CPI/CPL/CPA/Revenue share models by partnering with mobile-first publishers across various segments like e-commerce, utilities, finance, services, travel, telecom, and entertainment. Mobmio provides an intuitive self-serve platform with advanced targeting options, real-time campaign tracking, detailed reporting, anti-fraud systems, and flexible payment methods.
The network has a vast global reach, serving over 500 million mobile users and generating 50 million interactions to acquire 15 million new customers for its clients in 2022. Mobmio collaborates with diverse publisher types including media buying teams on platforms like TikTok, Google Ads, in-app networks, influencers, and mobile apps to drive high-quality user acquisition. Key strengths of Mobmio include personalized success managers, quality control, brand safety measures, and customized solutions for advertisers of all sizes.
16. AdCash
AdCash is a leading pop and push traffic network that serves over 35 billion monthly ad impressions across desktop and mobile web inventory. It partners with over 200,000 publishers and 10,000 advertisers worldwide to deliver high-converting traffic sources like pop-unders, pop-ups, interstitials, in-stream video ads, native ads, and push notifications.
AdCash provides advanced targeting capabilities based on geographic, device, browser, connection type, and other parameters to ensure ad relevance. Its intuitive self-serve platform offers real-time campaign tracking, detailed reporting dashboards, anti-fraud protection, direct publisher integrations, and 24/7 support.
Key strengths of AdCash include its massive global reach, high-quality traffic sources, transparent payouts, fast approval process, and multiple payment gateways like Paxum, ePayments, WebMoney, and wire transfers. The network is especially popular among advertisers in verticals like e-commerce, dating, utilities, gaming, and content streaming.
Have Questions? Got You Covered
What Types of Ad Formats Do Top CPI Networks Support?
While standard banner and interstitial ads are common, many leading CPI networks now offer innovative ad formats like playable ads, native ads, video ads, and augmented reality ads to boost user engagement and conversions.
How do CPI Networks handle Ad Fraud and Invalid Traffic?
Top networks implement robust fraud detection measures like traffic validation, device fingerprinting, IP blacklisting, and machine learning algorithms. They also have strict publisher vetting processes to ensure high-quality inventory.
Can Advertisers Run Retargeting Campaigns on CPI Networks?
Yes, several top CPI ad networks allow retargeting users who have already engaged with an advertiser's app or content. This can be an effective strategy for re-engaging lapsed users or cross-promoting other apps.
What Reporting and Analytics Capabilities Do Leading CPI Networks Provide?
Leading networks offer comprehensive dashboards with real-time data on key metrics like impressions, clicks, installs, costs, revenue, and audience insights. Many integrate with mobile measurement partners for unified tracking.
How do CPI Networks Support Different Pricing Models?
While CPI is the core offering, many networks also support CPA, CPM, CPC, and revenue share models. This allows advertisers and publishers to explore different pricing strategies.
What are Typical Payment Terms and Publisher Requirements?
Payment cycles range from weekly to monthly, with minimum payout thresholds. Publisher requirements may include minimum traffic volumes, content policies, ad SDK integration, and traffic quality checks.
How Can Advertisers Optimize their CPI Campaigns?
Top tips include A/B testing ad creatives, leveraging advanced targeting, setting appropriate CPI bids based on target ROI, monitoring performance metrics, and working with network optimization experts.
Are there Regional Differences in CPI Rates and Network Performance?
Yes, CPI rates can vary significantly across geos based on market factors. Top global networks provide regionalized solutions and local support.
Maximizing ROAS
So there you have it – an overview of some of the top CPI ad networks out there for mobile user acquisition. Whether you're an advertiser looking to drive high-value installs or a publisher seeking to monetize your inventory, platforms like AppLovin, Adsterra, AppNext, NativeX, PropellerAds, Digital Turbine, Mobmio, and AdCash offer powerful solutions.
Of course, the “best” network for you depends on your specific goals, ad formats, targeting needs, and traffic sources. It won't be wrong to say that the Mobile ad industry is booming at quite a pace, so why not start using these CPI ad networks and kickstart your journey now?
With their advanced tech, global reach, and diverse offerings, you're bound to find high-performing partners to drive sustainable growth. Just remember to keep optimizing those campaigns for maximum ROAS!
