Are you an affiliate marketer aiming to improve your campaigns and increase your revenue?
Check out AppsFlyer, a top mobile attribution and marketing analytics platform trusted by big names like Nike, eBay, and HBO.
With over 8,000 partners and a unique set of tools, AppsFlyer helps you track, analyze, and optimize your app marketing efforts like never before.
In this AppsFlyer review, we'll explore the key features of AppsFlyer and show how it can help you improve your mobile marketing campaigns and keep up with digital changes.
Starting Off With AppsFlyer Review
Using AppsFlyer has been a game-changer for our mobile marketing efforts. The platform's unparalleled accuracy in attribution and strong data privacy measures set it apart from other tools. Its comprehensive insights and 24/7 customer support have empowered us to optimize our campaigns effectively, making better marketing decisions and driving significant growth.
What Did I Like About AppsFlyer?
AppsFlyer's Market Presence and Recognition
AppsFlyer's market leadership hasn't gone unnoticed. The platform has received numerous awards, solidifying its status as the preferred attribution provider for top global brands.
In 2024, AppsFlyer was:
But AppsFlyer's impact extends far beyond awards. With a 65% global market share in mobile attribution, AppsFlyer measures over 12 trillion mobile actions and $28 billion in ad spend annually. Its scale and reach are simply unmatched.
This dominant market presence has made AppsFlyer the trusted partner for some of the biggest names in mobile, including:
As the mobile ecosystem evolves, AppsFlyer is ready to help brands succeed. It offers a privacy-focused measurement suite, a large partner network, and top-notch fraud protection. For affiliate marketers, these tools simplify navigating a complex industry.
Did You Know?
Mobile ad spending is expected to hit $413 billion by 2024. As an affiliate marketer, it's essential to have a reliable attribution partner to navigate this fast-growing market. AppsFlyer's advanced technology and extensive partner network make it an excellent choice.
Key Benefits of AppsFlyer for Affiliate Marketers
1. Accurate Mobile Attribution & Analytics
At the core of AppsFlyer is its best-in-class mobile attribution engine. It allows you to track every install, in-app action, and sale back to the originating ad campaign and affiliate partner with unmatched accuracy.
At the core of AppsFlyer is its best-in-class mobile attribution engine. It allows you to track every install, in-app action, and sale back to the originating ad campaign and affiliate partner with unmatched accuracy.
Key Features Include:
With AppsFlyer's mobile attribution data, affiliate marketers gain a clear understanding of which partners and campaigns drive the highest value for users. You can optimize your ad spend toward the sources that deliver the best ROAS.
2. Fraud Prevention
Ad fraud is a massive challenge in the affiliate marketing industry, with fake installs and bot activity siphoning away marketing budgets. AppsFlyer's fraud protection suite saves customers over $9.8 million per day by proactively blocking fraudulent activity. Its key anti-fraud capabilities include:
By ensuring you only pay for real installs and activity, AppsFlyer helps affiliate marketers maintain high traffic quality and protect their ROAS. The peace of mind from industry-leading fraud prevention allows you to scale your campaigns with confidence.
Marketing and User Acquisition
AppsFlyer offers a comprehensive suite of tools to help affiliate marketers drive effective user acquisition campaigns and maximize their return on ad spend (ROAS). With AppsFlyer, you can:
One of AppsFlyer's standout features is its extensive partner ecosystem, which includes major platforms like Google, Facebook, and Twitter, as well as hundreds of other ad networks and media sources. This allows you to cast a wide net and find the most profitable channels for your app.
| Platform | Key Benefits |
|---|---|
| Seamless integration with Google Ads, access to vast inventory | |
| Precise targeting options, powerful creative tools | |
| High-engagement ad formats, real-time campaign optimization |
AppsFlyer's audience segmentation capabilities are another big advantage for affiliate marketers. By analyzing user behavior and engagement patterns, you can identify high-value segments and modify your campaigns. For example, you might create a segment of users who have made an in-app purchase within the first week and target them with personalized offers to increase retention.
According to a recent study, personalized in-app messages can increase user retention by up to 74% within 28 days. By leveraging AppsFlyer's segmentation and targeting features, you can deliver the right message to the right user at the right time, driving long-term engagement and revenue.
AppsFlyer Pricing Plans
AppsFlyer offers a range of pricing plans to cater to businesses of all sizes, from startups to large enterprises. Here's a breakdown of their main offerings:
Zero Plan
Growth Plan
- Mobile attribution
- Cohort and retention reports
- Basic fraud protection
- Marketing analytics tools
Enterprise Plan
- Cross-device and web attribution
- TV and OTT attribution
- Complete fraud protection
- Raw data and APIs
🔑 Key Points for Affiliate Marketers:
AppsFlyer also offers a Pay-Per-Use plan starting at 5¢ per install, which can be cost-effective for marketers with fluctuating needs.
Engagement and Retention
Acquiring new users is just the first step – the real challenge is keeping them engaged and coming back to your app. AppsFlyer provides a range of tools to help you boost engagement and retention, including:
AppsFlyer's real-time engagement data is a powerful tool for affiliate marketers. By monitoring key metrics like session length, frequency, and in-app events, you can quickly spot any issues and take action to improve the user experience. For example, if you notice a high drop-off rate on a particular screen, you might optimize the design or add a tutorial to help users navigate.
Cohort analysis is another essential tool for boosting retention. By grouping users based on their acquisition date or behavior, you can identify trends and patterns that can inform your engagement strategy. For example, you might find that users acquired through a particular ad network have higher retention rates, and focus your efforts there.
| Cohort | Day 1 Retention | Day 7 Retention | Day 30 Retention |
|---|---|---|---|
| Ad Network A | 25% | 15% | 8% |
| Ad Network B | 20% | 10% | 5% |
| Organic | 30% | 20% | 12% |
Finally, push notifications are a highly effective way to re-engage users who have become inactive. With AppsFlyer, you can segment your audience based on their behavior and send targeted messages to bring them back into the app. For example, you might send a special offer to users who haven't opened the app in 30 days.
According to AppsFlyer's 2023 retention benchmarks report, apps that use push notifications see a 10-20% lift in retention rates compared to those that don't.
AppsFlyer vs Competitors
In the crowded mobile attribution space, AppsFlyer faces stiff competition from players like Branch, Adjust, Singular, and Kochava. But how does it stack up against these rivals? Let's take a closer look.
| Competitor | Key Strengths | Limitations |
|---|---|---|
| Branch | – Deep linking – Strong web-to-app capabilities | – Less advanced fraud protection – Narrower partner integrations |
| Adjust | – Owned by AppLovin – Gaming expertise | – Higher pricing – Less frequent product updates |
| Singular | – Cost aggregation – Customizable reporting | – Steeper learning curve – Smaller market share |
| Kochava | – Configurable attribution – Omni-channel measurement | – Less intuitive UI – Weaker privacy controls |
While each platform has its merits, AppsFlyer stands out with its unparalleled scale, serving nearly 100,000 active mobile apps. Its dependable fraud protection saves customers over $9.8 million per day, while its 8,000+ partner integrations offer unmatched flexibility.
But perhaps AppsFlyer's greatest differentiator is its commitment to privacy-preserving measurement. With the significant changes in iOS 14+ and the impending deprecation of third-party cookies, AppsFlyer has doubled down on privacy-first solutions like:
AppsFlyer helps marketers handle changing privacy rules while still measuring their success. This makes AppsFlyer a top choice for businesses looking to grow sustainably.
AppsFlyer Rating Across Different Domains
| Criteria | Rating (out of 5) |
|---|---|
| Attribution Accuracy | ⭐⭐⭐⭐⭐ |
| Fraud Protection | ⭐⭐⭐⭐⭐ |
| Partner Integrations | ⭐⭐⭐⭐⭐ |
| User Interface | ⭐⭐⭐⭐ |
| Pricing Flexibility | ⭐⭐⭐⭐ |
| Innovation & Future-Readiness | ⭐⭐⭐⭐⭐ |
| Overall Rating | ⭐⭐⭐⭐⭐ (4.8/5) |
Quenching Common Queries Related to AppsFlyer
How does AppsFlyer help with Mobile Attribution?
AppsFlyer tracks and attributes app installs and user actions to specific marketing campaigns, providing insights into the effectiveness of different channels.
Is AppsFlyer Easy to Integrate with Other Platforms?
Yes, AppsFlyer supports easy integration with numerous media sources and ad platforms, making it versatile for various marketing needs.
How does AppsFlyer Handle Fraud Detection?
AppsFlyer uses advanced algorithms and machine learning to detect and prevent fraudulent activities in mobile marketing campaigns.
Can AppsFlyer Track both iOS and Android Apps?
Yes, AppsFlyer supports tracking for both iOS and Android applications.
What Industries Benefit the Most from Using AppsFlyer?
Industries such as mobile gaming, e-commerce, and digital marketing benefit greatly from AppsFlyer's comprehensive analytics and attribution capabilities.
How do I Set Up an Integrated Partner in AppsFlyer?
To set up an integrated partner, navigate to the integrated partners section in the dashboard and follow the setup instructions.
How Does AppsFlyer Prevent Fraud?
Maximize Your Campaigns With AppsFlyer
AppsFlyer stands out as a reliable mobile attribution and marketing analytics platform, trusted by over 8,000 technology partners globally. It excels in providing complete fraud protection, with nearly 1 in 4 app installs being fraudulent, making its fraud detection capabilities crucial for affiliate marketers.
Additionally, AppsFlyer's deep linking and multi-channel attribution features have been praised for their effectiveness in optimizing campaigns and tracking user engagement.
With 90% of users recommending AppsFlyer for its reliability and scalability, it's clear that this tool can significantly better your marketing strategies.
Are you ready to make use of AppsFlyer to maximize your campaign performance and protect against fraud?
You May Also Read:
