15+ Top Mobile Ad Networks of 2024

Top Mobile Ad Networks

Are you an app developer or publisher looking to monetize your mobile app? Or perhaps an advertiser seeking to reach a highly engaged audience through in-app advertising? Either way, you've come to the right place.

💡 Did You Know? Global spending on mobile apps has a projection of $487.58 billion by 2026. 

In today's mobile-first world, ad networks have become the backbone of app monetization and user acquisition strategies. These platforms act as intermediaries, connecting publishers with advertisers, enabling seamless integration of ads within apps, and facilitating targeted ad delivery to specific user segments.

But with so many options out there, how do you choose the right mobile ad network for your needs?

Well, to solve this, I have listed some of the best mobile ad networks in the game.📱

What are Mobile Ad Networks?

Right Mobile Ad Network

Mobile ad networks are platforms that connect advertisers with app publishers who want to monetize their apps by displaying ads. They aggregate ad inventory from various publishers and sell it to advertisers, enabling targeted ad delivery to specific user segments based on factors like demographics, location, and behavior. Some of the major mobile ad networks include Google AdMob, Meta Audience Network, and Unity Ads.

15+ Best Mobile Ad Networks 2024

Ad NetworkAd FormatsTargeting OptionsPricing ModelApproval ProcessPayment Frequency
Meta AdsDisplay, Video, Native, Stories, MessengerDemographics, Interests, Behaviors, LocationsCPM, CPC, CPAAutomatedMonthly
SmartyAdsDisplay, Video, Native, Rewarded, InterstitialDemographics, Geolocation, Device, BehaviorCPM, CPC24 hours60 days after each month
PubliftDisplay, Video, Native, MobileContextual, Audience, GeographicCPM1 week30 days for Google, 3 months for others
Google AdMobBanner, Interstitial, Rewarded Video, NativeDemographics, Interests, GeolocationCPM, CPCAutomatedMonthly
Unity AdsVideo, Playable Ads, AR AdsDemographics, Interests, GeolocationCPM, CPIAutomatedMonthly
Amazon AdsDisplay, Video, Mobile WebDemographics, Interests, BehaviorsCPM, CPCAutomatedMonthly
Apple Search AdsSearch AdsDemographics, Interests, GeolocationCPAAutomatedMonthly
AppodealBanner, Interstitial, Rewarded Video, NativeDemographics, Geolocation, DeviceCPM, CPIAutomatedMonthly
Media.netDisplay, Video, Native, Mobile WebContextual, Audience, GeolocationCPM, CPCAutomatedNet-45
AppsFlyerAttribution AnalyticsDemographics, Interests, GeolocationSubscriptionAutomatedMonthly
Epom AppsBanner, Interstitial, VideoDemographics, Geolocation, DeviceCPM, CPIAutomatedMonthly
ZoomdBanner, Interstitial, Video, PlayableDemographics, Interests, GeolocationCPM, CPIAutomatedMonthly
SmaatoBanner, Interstitial, Video, NativeDemographics, Interests, GeolocationCPM, CPCAutomatedMonthly
InMobiBanner, Interstitial, Video, NativeDemographics, Interests, GeolocationCPM, CPIAutomatedMonthly
AppLovinRewarded Video, Interstitial, BannerDemographics, Interests, GeolocationCPM, CPIAutomatedMonthly
AdMavenBanner, Interstitial, Video, NativeDemographics, Interests, GeolocationCPM, CPCAutomatedMonthly

1. Meta Ads

Meta Ads

Meta Ads, formerly Facebook Ads, is an excellent mobile ad network that enables advertisers to reach a vast audience of over 2.9 billion monthly active users across Facebook, Instagram, Messenger, and the Audience Network. 

As a leading platform for mobile advertising, Meta Ads offers a wide range of ad formats, including image, video, carousel, and story ads, catering to the diverse needs of advertisers. With its advanced targeting options based on demographics, interests, behaviors, and location, Meta Ads empowers businesses to deliver personalized ad experiences to their ideal customers.

According to a study by eMarketer, mobile ad spending on Facebook and Instagram is projected to reach $50.30 billion in the upcoming year, highlighting the immense potential of Meta Ads for businesses.

2. Smarty Ads

Smarty Ads

SmartyAds is a leading mobile ad network that empowers advertisers and publishers to maximize their ad revenue through advanced programmatic advertising solutions. With its omnichannel approach, SmartyAds enables businesses to reach their target audience across multiple mobile platforms, including mobile web, in-app, and mobile games. Using high-end technology and AI-driven algorithms, SmartyAds delivers highly targeted and personalized mobile ads, ensuring optimal campaign performance and user engagement.

As a mobile-first ad network, SmartyAds supports a wide range of mobile ad formats, such as banner ads, interstitial ads, native ads, and video ads. The platform's extensive global reach, spanning over 200 countries, allows advertisers to tap into a vast pool of mobile traffic and connect with their desired audience. 

3. Publift

Publift

Publift is a leading mobile ad network that empowers publishers to maximize their ad revenue through its award-winning programmatic advertising solution, Fuse. As a Google Certified Publishing Partner, Publift utilizes high-end technology and a team of experienced professionals to optimize ad placements and deliver exceptional results for mobile app publishers. 

Publift offers an integration process, requiring only a single line of code to replace existing ad tags. This enables publishers to quickly and easily tap into Publift's extensive network of premium advertisers and ad exchanges. Using advanced algorithms and machine learning, Publift ensures that mobile app publishers receive the highest possible eCPMs and fill rates while maintaining a superior user experience.

With an impressive track record of helping clients achieve an average 55% uplift in ad revenue since 2015, Publift has established itself as a trusted partner for mobile app monetization.

4. Google Admob

Google Admob

Google AdMob is a leading mobile ad network that empowers app developers and publishers to maximize ad revenue through advanced monetization solutions. As one of the largest global mobile ad networks, AdMob enables developers to monetize their apps by serving targeted ads to users worldwide, ensuring high fill rates and optimal revenue generation. 

With a wide range of high-performing ad formats, including banner ads, interstitial ads, native ads, and rewarded video ads, AdMob provides a seamless and engaging ad experience for users while helping developers achieve their monetization goals.

AdMob's powerful analytics and reporting tools offer valuable insights into user behavior and ad performance, allowing developers to make data-driven decisions and optimize their ad strategies for maximum returns. The platform's automated tools, such as smart segmentation and bidding, streamline ad management, saving developers time and resources.

5. Unity Ads

Unity Ads

Unity Ads is a powerful mobile ad network that empowers game developers to monetize their apps through the seamless integration of engaging ad formats. As a leading platform in the mobile gaming industry, Unity Ads offers a comprehensive suite of monetization solutions, including rewarded video ads, interstitial ads, and banner ads. 

With its extensive global reach and advanced targeting capabilities, Unity Ads enables developers to maximize their ad revenue while delivering a premium user experience. Using machine learning algorithms, Unity Ads optimizes ad placements to ensure the right ads are shown to the right users at the right time. 

The platform's robust reporting and analytics tools provide developers with valuable insights into ad performance, allowing them to make data-driven decisions to optimize their monetization strategies. Trusted by over 60,000 mobile games worldwide, Unity Ads has proven to be a reliable and effective solution for driving revenue and user engagement in the highly competitive mobile gaming market.

6. Amazon Ads

Amazon Ads

Amazon Ads is a powerful mobile ad network that enables advertisers to reach a vast audience of engaged shoppers across Amazon's mobile properties, including the Amazon Shopping app, Amazon Fire Tablet wake screens, and the Amazon Mobile Ad Network

As one of the world's largest e-commerce platforms, Amazon Ads uses its consumer data to deliver highly targeted and personalized mobile ads, ensuring maximum relevance and impact.

With a wide range of ad formats, such as banner ads, interstitial ads, and video ads, Amazon Ads provides advertisers with the flexibility to create compelling mobile ad experiences that drive results. The platform's advanced targeting options, including demographic, interest-based, and contextual targeting, allow advertisers to reach their desired audience with precision. 

Moreover, Amazon Ads' reporting and analytics tools enable advertisers to track and optimize their mobile ad campaigns for maximum performance. With over 300 million active customer accounts worldwide, Amazon Ads offers unmatched reach and engagement for businesses in advertising.

7. Apple Search Ads

Apple Search Ads

Apple Search Ads is a powerful mobile ad network that enables advertisers to promote their apps directly within the App Store search results. As a platform designed to help businesses reach high-intent users, Apple Search Ads leverages the App Store's vast user base of over 650 million weekly visitors. By utilizing keyword-based targeting, demographic targeting, and location targeting, advertisers can ensure their ads are shown to the most relevant audience, increasing the likelihood of app downloads and engagement.

The platform's advanced machine-learning algorithms optimize ad placements for maximum relevance and performance while providing detailed reporting and insights to help advertisers refine their campaigns. According to Apple, Search Ads have an average conversion rate of 50%, making it a highly effective tool for driving app growth and user acquisition in mobile advertising.

8. Appodeal

Appodeal

Appodeal is a leading mobile ad mediation platform that empowers app publishers and developers to maximize their ad revenue through advanced monetization solutions. With its extensive network of over 70 top-performing ad demand sources, Appodeal ensures publishers can access various ad formats, including rewarded videos, interstitials, banners, and native ads.

Using high-end technology and machine learning algorithms, Appodeal optimizes ad placement and delivery, enabling publishers to achieve the highest possible eCPMs and fill rates. One of the critical advantages of Appodeal is its user-friendly interface and quick SDK integration, which allows publishers to start monetizing their apps within just 50 minutes

The platform also offers transparent reporting and analytics, giving publishers valuable insights into ad performance and revenue. Additionally, Appodeal's direct deals and cross-promotion features enable publishers to enhance their monetization strategies further and drive user acquisition.

9. Media.net

Media.net

Media.net is a prominent mobile ad network that offers a platform for publishers to monetize their mobile traffic effectively. Utilizing contextual targeting, Media.net ensures ads are highly relevant to the content, enhancing user engagement and click-through rates. The program supports various pricing models, including CPM, CPC, and CPA, serving different monetization strategies.

Media.net's unique selling proposition lies in its access to the Yahoo! Bing Network, providing a vast pool of premium advertisers. Key features include dynamic ad optimization, real-time reporting, and customizable ad units seamlessly integrating with mobile layouts. With a minimum payout threshold of $100 and payment options via wire transfer and PayPal, Media.net ensures timely and efficient revenue collection for its affiliates.

10. AppsFlyer

Appsflyer

AppsFlyer is a leading mobile marketing analytics and attribution platform that helps advertisers optimize their in-app advertising campaigns and maximize their return on investment (ROI). With its advanced technology and extensive partner network, AppsFlyer enables advertisers to track, measure, and analyze the performance of their in-app ads across various mobile ad networks and publishers. 

Using AppsFlyer's powerful attribution capabilities, advertisers get insights into user acquisition, engagement, and retention, allowing them to make data-driven decisions and allocate their budgets effectively.

One of the critical advantages of AppsFlyer is its ability to provide accurate and reliable data on in-app ad performance. AppsFlyer's strong attribution model and fraud detection mechanisms ensure that advertisers can trust the data they receive and optimize their campaigns accordingly. With AppsFlyer, advertisers can get an in-depth view of their in-app advertising efforts, from impression to conversion.

11. Epom Apps

Epom Apps

Epom is a cutting-edge mobile ad network that empowers advertisers and publishers to maximize their ad revenue through innovative ad tech solutions. With a strong focus on performance and user experience, Epom offers a comprehensive suite of tools for mobile advertising, including an ad server, demand-side platform (DSP), and supply-side platform (SSP). 

Using advanced targeting options, real-time bidding technology, and a vast network of premium publishers, Epom enables advertisers to reach their desired audience effectively and drive meaningful results.

For publishers, Epom provides a seamless integration process and a wide range of ad formats, ensuring optimal monetization of their mobile inventory. The platform's reporting and analytics tools offer valuable insights into ad performance, allowing publishers to make data-driven decisions and optimize their strategies. 

12. Zoomd

Zoomd

Zoomd is a leading mobile ad network that empowers advertisers to achieve their key performance indicators through its patented, performance-based advertising platform. By unifying over 600 media sources, including top channels like Google, Facebook, TikTok, and Apple Search Ads, Zoomd provides advertisers with a single, user-friendly dashboard to manage and optimize their mobile user acquisition campaigns.

Leveraging advanced technology and a vast network of premium publishers, Zoomd enables advertisers to reach their target audiences effectively across various ad formats, such as display, video, and native ads. The platform's sophisticated targeting options, real-time bidding capabilities, and comprehensive data insights allow advertisers to maximize their return on ad spend (ROAS) and drive measurable results.

The company's global presence, with offices in multiple countries, ensures that advertisers receive the support and expertise they need to succeed in their mobile user acquisition efforts.

13. Smaato

Smaato

With its advanced programmatic advertising solutions, Smaato enables publishers to monetize their apps and websites effectively while providing advertisers access to an audience of over 1.3 billion unique users worldwide. 

Smaato offers various ad formats, including display, video, native, and rich media, ensuring a seamless and engaging user experience.

Smaato's powerful ad server and real-time bidding (RTB) technology ensures that publishers receive the highest possible eCPMs and fill rates. At the same time, advertisers benefit from precise targeting options and optimize campaign performance. Smaato has earned the trust of over 90,000 mobile publishers and app developers globally.

14. InMobi

InMobi

InMobi is a leading global mobile advertising platform that enables brands and advertisers to reach and engage consumers through innovative ad experiences. As a pioneer in mobile-first technology, InMobi offers a complete suite of ad formats, including video, native, and display ads, ensuring maximum impact and engagement across various mobile devices. 

With a reach of over 1.6 billion unique mobile devices and a presence in more than 190 countries, InMobi provides unparalleled scale and targeting capabilities for advertisers looking to connect with their desired audience.

By leveraging advanced machine learning algorithms and rich user data, InMobi delivers highly personalized and contextually relevant ads, driving superior campaign performance and ROI. The platform's robust analytics and reporting tools empower advertisers to gain valuable insights into user behavior and optimize their ad strategies for maximum results.

15. AppLovin

AppLovin

With its AI-based advertising engine, AppLovin enables advertisers to scale their growth and reach audiences across multiple channels, including in-app, mobile devices, and connected TV. AppLovin offers a suite of tools for mobile app publishers to maximize their monetization potential, using advanced machine learning algorithms to optimize ad placements and deliver high-quality user experiences.

AppLovin's global reach spans over 200 countries and territories, driving more than 500 million installs monthly. The company's cutting-edge technology processes over 100 billion ad requests daily, ensuring advertisers can effectively target and engage their desired audiences.

16. AdMaven

AdMaven

AdMaven is a premier mobile ad network affiliate program offering diverse ad formats such as push notifications, in-page push, and pop ads. Established in 2015, AdMaven boasts over 2 billion daily impressions globally, ensuring high-quality traffic and robust anti-fraud measures. The program supports multiple pricing models, including CPM, CPC, and CPA, catering to various advertising verticals like e-commerce, gaming, and mobile apps.

Affiliates benefit from precise targeting options based on location, device type, and operating system, optimizing campaign performance. With a minimum deposit of $50 and a user-friendly interface, AdMaven provides real-time reporting and personalized support, making it an ideal choice for affiliates seeking to maximize their ROI through effective mobile advertising strategies.

Best Optimization Strategies for Mobile Ads

Optimizing mobile ad campaigns is crucial for maximizing ad revenue, improving app rankings, and expanding user bases. Leveraging best practices like ad mediation, header bidding, A/B testing, ad placement optimization, and performance tracking can significantly enhance campaign effectiveness.

  • Ad mediation platforms enable publishers to maximize revenue by allowing multiple ad networks to bid for ad inventory simultaneously. 
  • Header bidding, a programmatic technique, further increases competition and transparency, ensuring the highest-paying ads are served. 
  • A/B testing different ad formats, placements, and creatives helps identify top-performing variants, optimizing user engagement and conversions.
  • Strategically optimizing ad placements based on viewability, user behavior, and device characteristics can boost click-through rates and overall ad performance.
  • Tracking key metrics like impressions, clicks, conversions, and revenue allows data-driven decision-making and real-time campaign adjustments.

Burning Questions on Mobile Ad Networks & Advertising

What are the Key Factors to Consider when Choosing a Mobile Ad Network?

When selecting a mobile ad network, consider factors such as ad formats supported, targeting capabilities, global reach, fill rates, eCPMs, reporting and analytics tools, brand safety measures, and integration process. Additionally, evaluate the network's reputation, customer support, and alignment with your app's niche or target audience.

What are the Common Ad Formats Offered by Mobile Ad Networks?

Popular ad formats include banner ads, interstitial ads, native ads, rewarded video ads, offer walls, and playable ads. Many networks support a combination of these formats to cater to different advertising goals and user experiences.

How do Mobile Ad Networks Enable Effective Targeting?

Mobile ad networks leverage various targeting options, such as demographics, interests, behaviours, location, contextual targeting, and device data. Some networks also employ advanced machine learning algorithms and real-time bidding technology to deliver highly personalized and relevant ads to users.

How do Mobile Ad Networks help App Publishers Maximize Ad Revenue?

Mobile ad networks employ ad mediation, header bidding, and advanced optimization algorithms to ensure publishers receive the highest possible eCPMs and fill rates. They also offer tools for A/B testing, ad placement optimization, and performance tracking to improve monetization strategies.

What Metrics are Commonly Used to Measure the Performance of Mobile Ad Campaigns?

Key performance metrics include impressions, clicks, click-through rates (CTRs), conversions, cost per acquisition (CPA), return on ad spend (ROAS), and user engagement metrics like video completion rates and dwell times. Robust reporting and analytics tools provided by ad networks help track and optimize these metrics.

What Steps are Ad Networks taking to Combat Ad Fraud and Ensure Brand Safety?

Leading mobile ad networks employ advanced fraud detection mechanisms, ad verification tools, and brand safety measures to protect advertisers from invalid traffic, click fraud, and inappropriate ad placements. They also maintain strict policies and guidelines for publishers to maintain a safe and trustworthy advertising ecosystem.

Mobile Ads Bright Future

So there you have it, folks – the cream of the crop when it comes to mobile ad networks! It's a tough decision, but by considering factors like reach, targeting options, and overall performance, you can pick the perfect fit for your app or mobile site.

Don't just go with the most popular option – take the time to analyze and test different networks to see which performs better for your app. And of course, keep an eye out for new players entering the arena.

So what are you waiting for?

Get out there and start maximizing those ad earnings!

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