The kids' toy market is a profitable niche for affiliate marketers. In 2019, the global toy industry was valued at over $92 billion and is expected to reach nearly $104 billion by 2027.
Parents in North America spend more than $300 per child on toys each year. This growing market provides numerous opportunities for affiliate marketers to earn good commissions by promoting popular products.
In this article, we’ll look at the 15 best kids' toy affiliate programs for 2024, including top brands like LEGO, Melissa & Doug, and Crayola. The below-listed Kids Toy Affiliate programs offer great commissions and a wide range of products, making them perfect for increasing your affiliate income.
How to Start with Kids Toy Affiliate Programs?
Starting with kids toy affiliate programs can be a rewarding venture for affiliate marketers. Here’s a step-by-step guide to help you get started:
15 High-Paying Kids Toy Affiliate Programs
| Toy Affiliate Programs | Commission Rate | Cookie Duration | Products |
|---|---|---|---|
| Melissa & Doug | 4% per sale | 14 days | Classic wooden toys, crafts, pretend play sets and games |
| LEGO | 3% to 10% per sale | 30 days | A wide range of LEGO sets and products, including themed collections like City, Technic, Star Wars, and DUPLO |
| InnovaToys | 8% per sale | 1 day | High-quality, educational toys and gifts, including intricately detailed metal model kits, challenging 3D puzzles, and innovative science kits |
| Fun and Function | 10% | 90 days | Sensory toys, therapy solutions, clothing, and creative toys designed to help children with special needs build self-esteem and skills |
| Fat Brain Toys | 5% per sale | 30 days | Over 7,000 high-quality specialty toys, games, puzzles, educational toys, and more |
| Disney Store | 2% per sale | 14 days | Toys, apparel, collectibles, and home decor inspired by Disney’s iconic characters and stories |
| Stuffed Ark | 10% of merchandise sales | 60 days | Life-like stuffed animals and various plush toys |
| Hess Toy Truck | 4% | 7 days | High-quality toy trucks, baby-safe plush toys, and miniature Hess toys |
| Seedling | 10% | 30 days | Activity kits, personalized toys, costumes, and more incorporating tactile materials and advanced technologies |
| eBeanstalk | Starting at 5% | 120 days | Educational toys, books, and games selected by child development specialists |
| EZPlay | $25 per sale | 30 days | Indoor playgrounds and jungle gyms for kids |
| Rose & Rex | 8% | 30 days | Teacher-curated, design-focused toys that prioritize imaginative play and use natural materials |
1. Melissa & Doug
Melissa & Doug, founded in 1988, has sold over 60 million toys to date. The brand is renowned for its commitment to open-ended, screen-free play, and sustainability, having pledged to plant 10 million trees by 2030.
Their toys are designed to inspire creativity and imagination, with their wooden puzzles being a top seller since the early days. Melissa & Doug's products are available in over 100 countries, making them a global leader in educational toys.
Advantages of Melissa & Doug Affiliate Program
Best For: Affiliates targeting parents seeking high-quality, educational toys that promote imaginative play and skill development.
Official URL: Melissa & Doug Affiliate Program
2. LEGO
LEGO, the world's largest toy company, produces over 700 new sets annually. With more than 400 billion LEGO pieces in existence, each person on Earth owns an average of 86 bricks.
The company has sold over 340 million Minifigures, which, if lined up, would stretch 7,900 km. LEGO's appeal spans generations, with bricks from 1958 still compatible with those made today. During the Christmas season, nearly 28 LEGO sets are sold every second.
Advantages of LEGO Affiliate Program
Best For: Affiliates with a tech-savvy audience interested in building sets, robotics, and collectibles from a beloved brand.
Official URL: LEGO Affiliate Program
3. InnovaToys
InnovaToys specializes in unique and innovative toys, particularly Metal Earth models. They offer over 300 different models, ranging from $6.95 to premium series gift sets.
The brand is known for its high-quality, intricate designs that appeal to both children and adults. Free shipping across the U.S. and first-to-market new models make InnovaToys a favorite among hobbyists and collectors.
Advantages of InnovaToys Affiliate Program
Best For: Affiliates catering to hobbyists and collectors seeking rare, innovative toys and models.
Official URL: InnovaToys Affiliate Program
4. Fun and Function
Fun and Function focuses on sensory tools and toys for children with special needs, including ADHD and autism. Their products, like weighted blankets and sensory swings, are designed by pediatric therapists and educators.
The company has a strong community presence, with a social media following that shares OT tips and sensory activity ideas. Fun and Function's mission to empower different has made them a trusted resource for parents and therapists alike.
Advantages of Fun and Function Affiliate Program
Best For: Affiliates targeting families and educators supporting children with special needs and sensory processing challenges.
Official URL: Fun and Function Affiliate Program
5. Fat Brain Toys
Fat Brain Toys offers over 7,000 unique, high-quality educational toys. Their in-house designed toys have won numerous industry awards and have been featured on major media outlets like the TODAY Show and The Wall Street Journal.
The company prides itself on non-gendered toys that inspire creativity and learning. Fat Brain Toys also emphasizes customer feedback in their toy development process, ensuring their products meet high standards.
Advantages of Fat Brain Toys Affiliate Program
Best For: Affiliates focused on educational, brain-boosting toys that encourage skill development and creativity.
Official URL: Fat Brain Toys Affiliate Program
6. Disney Store
The Disney Store, which opened its first location in 1987, has become a global retail powerhouse. Despite closing most physical stores, the brand's online presence remains strong, with 84.4% of revenue coming from online sales. In 2022, Disney's British retail subsidiary generated $91.9 million in revenue from just one outlet.
The Disney Store's ability to adapt to changing consumer preferences and focus on e-commerce has kept it a beloved destination for Disney fans worldwide.
Advantages of Disney Stor Affiliate Program
Best For: Affiliates with a family-oriented audience and Disney enthusiasts seeking exclusive merchandise and collectibles.
Official URL: Disney Store Affiliate Program
7. Stuffed Ark
Stuffed Ark, founded in 2001, is a family-owned business specializing in life-like stuffed animals. They offer one of the largest collections of premium quality plush animals, with hundreds of species represented.
Orders received by 10:00 am Pacific Time are shipped the same day, ensuring quick delivery. The company operates entirely online, providing a unique shopping experience for animal lovers and collectors.
Advantages of the Stuffed Ark Affiliate Program
Best For: Affiliates targeting animal lovers and gift-givers seeking unique, lifelike plush toys for all ages.
Official URL: Stuffed Ark Affiliate Program
8. Hess Toy Truck
The Hess Toy Truck, introduced in 1964, has become a holiday tradition for millions of families. The annual release of a new toy truck is highly anticipated, with some models, like the 1964 Hess Tanker Truck, valued at over $2,000 today.
The development process for each truck can take up to six years, ensuring high quality and innovation. The Hess Toy Truck's enduring popularity makes it a valuable collectible.
Advantages of Hess Toy Affiliate Program
Best For: Affiliates targeting collectors, nostalgic adults, and parents seeking classic, well-crafted toy vehicles.
Official URL: Hess Toy Truck Affiliate Program
9. Seedling
Seedling, founded in New Zealand in 2007, offers creative and educational DIY kits for kids. Their products are designed to inspire imagination and creativity, with a focus on hands-on learning.
Seedling's kits are available in over 20 countries, and the brand has partnered with major retailers like Target and Nordstrom. The company's commitment to high-quality, engaging products has made it a favorite among parents and educators.
Advantages of Seedling Affiliate Program
Best For: Affiliates targeting parents and educators seeking hands-on, imaginative play experiences that foster creativity and learning.
Official URL: Seedling Affiliate Program
10. eBeanstalk
eBeanstalk offers a curated selection of developmental toys designed to support various stages of child development. Their products are recommended by child development experts and cover a wide range of age groups.
eBeanstalk's focus on developmental milestones and expert recommendations has made it a trusted source for parents and caregivers. The company's extensive product range and commitment to quality ensure that children receive the best educational toys available.
Advantages of eBeanstalk Affiliate Program
Best For: Affiliates targeting parents seeking expert-recommended, age-appropriate toys that support child development milestones.
Official URL: eBeanstalk Affiliate Program
11. EZPlay
EZPlay specializes in indoor jungle gyms that encourage physical activity and healthy play. Their high-quality, easy-to-assemble playsets are popular among parents looking for safe and engaging indoor activities for their kids.
EZPlay's strong social media presence and positive reviews have helped build a loyal customer base. Affiliates earn a $25 commission on each sale, making it a lucrative program for those targeting families with young children.
Advantages of EZPlay Affiliate Program
Best For: Affiliates targeting parents with young children seeking safe, engaging indoor play structures for small spaces.
Official URL: EZPlay Affiliate Program
12. Rose & Rex
Rose & Rex, founded by an early childhood educator, offers a curated selection of educational and imaginative toys. The brand emphasizes the importance of play in child development and promotes open-ended, screen-free play.
Rose & Rex's toys are responsibly made and designed to be heirloom-quality, appealing to both children and parents. The company's focus on positive language and mindful parenting resources has made it a trusted resource for families.
Advantages of the Rose & Rex Affiliate Program
Best For: Affiliates targeting discerning parents seeking beautifully designed, purposeful toys that encourage open-ended play and learning.
Official URL: Rose & Rex Affiliate Program
Marketing Strategies for Kids Toy Affiliates
Promoting kids' toys through affiliate programs can be highly rewarding. To maximize your success, follow these effective marketing strategies:
Common Inquiries About Kids Toy Affiliate Programs
What are some Red Flags to Watch out for with Kids Toy Affiliate Programs?
Be cautious of kids toy affiliate programs with very low commissions, unclear terms, and conditions, or a lack of quality marketing materials. Stick with reputable, established toy brands and affiliate networks.
How Can I Maximize My Earnings with Kids Toy Affiliate Marketing?
To maximize earnings, focus on referring high-quality traffic, optimizing your affiliate content and links, and promoting a variety of relevant toy offers to your audience.
How do I Find my Affiliate Links for Kids Toy Programs?
After being approved for a kids toy affiliate program, you can typically find your unique affiliate links in your account dashboard on the affiliate network or program platform.
What Types of Toys Sell Best for Affiliates?
Educational toys, outdoor play equipment, and classic brands like LEGO tend to be consistently popular. Pay attention to toy trends and best-seller lists to promote in-demand products.
What is the Typical Commission Rate for Kids Toy Affiliate Programs?
Commission rates vary by program but typically range from 3% to 10% per sale.
How Can I Increase My Toy Affiliate Sales?
Optimize your content for search engines, build an email list of engaged subscribers, and partner with influencers or other affiliates in your niche to expand your reach. Consistently provide value to your audience to earn their trust and drive more sales.
Join the Toy Affiliate Trend
Kids toy affiliate programs offer a fun and rewarding way for marketers to engage with a young audience and their parents. By promoting high-quality, educational, and entertaining products, affiliates can build trust with their readers while earning commissions.
When choosing a program, consider factors like commission rates, cookie duration, product selection, and brand reputation to find the best fit for your niche. With the right approach and a focus on providing value to your audience, you can successfully monetize your passion for kids products and make a positive impact on families' lives.
Have you found the perfect toy affiliate program to increase your income? Let us know in the comments!
