Want to increase your affiliate earnings with a high-conversion niche?
Gift cards have become increasingly popular, with the global gift card market valued at nearly $900 billion in 2022 and projected to reach a remarkable $5 trillion by 2033, growing at a CAGR of 17.74%.
As consumer preferences shift towards digital transactions and convenience, gift card affiliate programs offer a great way for marketers and content creators to earn passive income.
Partnering with top gift card brands and promoting their products to target audiences can benefit affiliates from this fast-expanding market and generate substantial commissions.
Let's check out the best gift card affiliate programs available in 2024, analyzing their commission rates, cookie durations, and unique selling points to help you pick the right one.
How to Right Gift Card Affiliate Programs?
When choosing the right gift card affiliate program, consider factors like commission rates, which can range from 1% to 30% per sale, and the variety of gift cards offered. Look for programs with a wide selection of popular brands to appeal to your audience.
Evaluate the merchant's reputation and reliability to ensure timely payouts. Check the cookie duration, as longer tracking periods increase your earning potential. A recent survey found that 75% of gift card recipients spend more than the card's value, benefiting retailers. Analyze the program's marketing resources, such as banners and unique links, to effectively promote the cards.
9 High-Paying Gift Card Affiliate Programs
| Gift Card Affiliate Programs | Affiliate Network | Commission |
|---|---|---|
| Giftcards.com | Cuelinks, ShareASale | 1-5% |
| Gift Card Granny | Rakuten, ShareASale, and Yazing | 1% Per Sale |
| eGifter | ShareASale | 1% Per Sale |
| EJ Gift Cards | ShareASale, FlexOffers, Viglink | Up to 6% |
| Etsy | Awin | 2% to 4% |
| The Gift Card Cafe | Directly through The Gift Card Cafe | $20 per lead |
| CoinGate | Impact Radius | 20% |
| GiftFly | In-house | 30% |
| Gyft.pk | Directly through Gyft.pk | 5% |
1. GiftCards.com
Situated in Pittsburgh, Pennsylvania, GiftCards.com is amongst the biggest online gift card retailers across the United States. It deals with hundreds of thousands of cards from top brands like Amazon, Best Buy, Sephora, and others, and has Visa and MasterCard gift cards to serve all consumer needs. In 2015, GiftCards.com sold 6 million gift cards, which underlined a large consumer base that had come to trust users.
GiftCards.com runs a far-reaching affiliate program in which affiliates can earn commissions on each sale made through their links. The program has a 30-day cookie length, meaning affiliates receive credit for purchases made within this timeframe.
2. Gift Card Granny
Gift Card Granny, established in 2009, is a prominent online platform for buying and selling discounted gift cards. With over 13.9 million annual visitors, it offers a vast selection of more than 100,000 gift cards from over 1,000 retailers, including major brands like Walmart, Starbucks, and Home Depot.
The platform has seen a significant increase in user engagement, with a 23% year-over-year rise in people selling gift cards and an 80% increase when comparing 2016 to 2014. The Gift Card Granny Affiliate Program is highly profitable, with affiliates benefiting from a high conversion rate of 12% and an average order value of $50.
3. eGifter
eGifter is a prominent player in the digital gift card market, offering over 300 brands through its platform. The company excels in providing personalized and instant delivery of e-gift cards via email, text, or social media, making it a versatile choice for consumers and businesses alike. With a robust API, eGifter supports seamless integration into various applications, facilitating real-time delivery of gift cards.
Its affiliate program offers a profitable chance for marketers, featuring a high average sale value of $144.95 and a notable conversion rate of 10.17%. Affiliates gain access to a comprehensive dashboard for tracking performance and utilizing promotional tools. Despite a modest average commission of $1.10 per sale, the program's high conversion rates and seamless integration options make it an attractive choice for affiliates looking to maximize their earnings potential.
4. EJ Gift Cards
EJ Gift Cards stands out as a dynamic player in the gift card market, offering a unique platform for buying and selling gift cards at significant discounts. This innovative approach taps into a substantial market of unused gift cards, with research indicating that 47% of U.S. adults possess at least one unused gift card, contributing to an estimated $21 billion in unredeemed value annually.
EJ Gift Cards offers a compelling affiliate program that leverages the substantial market of unused gift cards, estimated at $21 billion in unredeemed value annually. Affiliates benefit from a high conversion rate of 9.6%, with an average sale value of $61.16 and an average commission of $1.64 per transaction. The program's earnings per click (EPC) stands at $11.55, indicating strong potential for affiliates to generate revenue.
5. Etsy
Etsy's Gift Card Affiliate Program gives affiliates a great chance to make money s by promoting Etsy's diverse range of gift cards. With over 96 million active buyers and 8.3 million sellers, Etsy's marketplace is a hub for unique and creative goods. Affiliates can benefit from Etsy's extensive reach, which includes around 500 million monthly visitors. The platform provides thousands of customizable gift card options, making it an appealing choice for gift-givers.
6. The Gift Card Cafe
The Gift Card Cafe is a resourceful platform that enables small businesses to sell gift cards, run daily deals, and accept online payments without the need for complex e-commerce infrastructure. It offers both digital and physical gift card options, allowing businesses to automate the delivery of gift certificates via email or text message.
The Gift Card Cafe offers an affiliate program designed to benefit web designers, business consultants, and software providers. This program provides two levels of partnership: the Basic Lead Referral Program and the Integrated Referral Program. Affiliates can earn a flat $20 commission for each newly approved sign-up, with payments distributed monthly via ACH direct deposit.
The program is available to licensed businesses in the United States, Canada, and Australia. By integrating The Gift Card Cafe's system, businesses can enhance their service offerings and tap into the growing gift card market, which was valued at nearly $900 billion in 2022 and is projected to reach $2.3 trillion by 2030.
7. CoinGate
CoinGate is an adaptable cryptocurrency payment gateway that supports over 70 cryptocurrencies, including Bitcoin, Ethereum, and Litecoin, making it an excellent option for businesses looking to accept crypto payments. Established in 2014 and headquartered in Vilnius, Lithuania, CoinGate has expanded its services globally, supporting transactions in more than 100 countries. The platform is intuitive and integrates seamlessly with various e-commerce platforms like Wix and WooCommerce.
The CoinGate Affiliate Program is an attractive option for those looking to earn passive income by promoting crypto payments. Affiliates earn a 20% commission on CoinGate's service fees from referred businesses, which is significantly higher than the industry standard. Affiliates also benefit from monthly performance reports, helping them track their earnings and optimize their referral strategies.
8. GiftFly
GiftFly is a flexible eGift card platform designed to support local businesses by enabling them to create, sell, and market their own digital gift cards. Trusted by over 18,000 merchants, with more than 4,000 active users across North America, GiftFly allows shoppers to purchase and send gift cards via email, text, or social media, providing a seamless and convenient gifting experience.
The GiftFly affiliate program is particularly attractive, offering a 30% commission on fees for every gift card sold. Affiliates gain access to a user-friendly dashboard with tools for tracking earnings, generating promotional banners, and unique links, making it an excellent choice.
9. Gyft.pk
Gyft.pk is a versatile platform offering a wide range of digital gift cards, including popular options for PlayStation, Amazon, and PUBG UC. With over 2,500 partnerships with various game companies and apps, Gyft.pk has established itself as a significant player in the digital gift card market. The platform is known for its special deals and discounts, making it an attractive option for consumers looking for value.
Its affiliate program is free to join and allows members to earn revenue by placing links on their websites that advertise Gyft.pk or specific products. Affiliates benefit from Gyft.pk's extensive online presence, enabling them to drive traffic from anywhere globally. The platform's attractive deals, such as up to 60% off on gift cards, make it easier for affiliates to promote and convert sales.
Comparing Gift Card Affiliate Programs vs Other Affiliate Programs
Gift card affiliate programs and other affiliate programs each offer unique advantages and challenges for marketers. Understanding these differences can help you choose the best strategy for your affiliate marketing efforts.
Gift Card Affiliate Programs
Other Affiliate Programs
Choosing between gift card affiliate programs and other affiliate programs depends on your target audience and marketing strategy. Gift card programs offer a straightforward and growing market, while other affiliate programs provide a broader product range and potentially higher commissions. Both options require careful consideration of commission structures and market trends to maximize profitability.
Common Queries About Gift Card Affiliate Programs
How Much Can I Earn as a Gift Card Affiliate?
What are the Advantages of Joining Gift Card Affiliate Programs?
Are There Any Costs to Join a Gift Card Affiliate Program?
Most gift card affiliate programs are free to join, although some networks may charge a small application fee that is credited back once accepted.
Do Gift Card Affiliate Programs Provide Marketing Materials?
Can I Join a Gift Card Affiliate Program if I'm Based Outside the United States?
Make the Most of Gift Card Programs
Gift card affiliate programs provide a great chance for marketers to benefit from the fast-growing global gift card market. With top programs like GiftFly offering generous 30% commissions and established platforms like GiftCards.com providing a wide selection, affiliates have plenty of options to choose from.
By carefully selecting programs that align with their niche and audience, beginners and experienced marketers alike can capitalize on the growing demand for convenient gifting solutions. In fact, nearly half of Americans plan to purchase gift cards, and 47% have at least one unused card worth an average of $175.
As the industry continues to expand the question remains the same: how will you use gift card affiliate programs to increase your earnings and provide value to your audience?
