Ever thought about combining your passion for sports with the thrill of making money online?
If yes, you might need to join a sports betting affiliate program, but which one? And how would you choose the right affiliate program?
Sports betting affiliate programs work by allowing you to earn commissions for referring new bettors to sportsbooks. With top programs offering revenue shares of up to 60%, the potential for substantial earnings is immense. Plus, the increasing legalization and regulation of sports betting across various regions are opening up new opportunities for affiliates worldwide.
So, if you're looking to capitalize on the growing demand for online sports betting, read on to discover the best affiliate programs that can help you achieve financial success.
With the global sports betting market projected to reach a staggering $325 billion by 2031, there's never been a better time to dive in. This booming industry, valued at $160.73 billion in 2023, is growing at a compound annual growth rate (CAGR) of 9.2%.
How to Identify Top Sports Betting Affiliate Programs?
When evaluating sports betting affiliate programs, several key factors can significantly impact your success and profitability.
Earn Big With Top Sports Betting Affiliate Programs
| Program | Commission Rate | Cookie Duration | Payment Methods | Minimum Payout | Key Features |
|---|---|---|---|---|---|
| Bet365 | 30% revenue share | Session-based | Bank transfer, Skrill | £100 | Global brand, wide range of markets |
| FanDuel | Up to $35 CPA or 35% revenue share | 30 days | PayPal, ACH, Check | $50 | Daily fantasy sports, high payouts |
| 888 | Up to 40% revenue share | 30 days | Wire transfer, Skrill, Neteller | $150 | Multi-product offering |
| Betfair | 30% revenue share | 30 days | Bank transfer, Skrill, Neteller | £50 | Betting exchange, competitive odds |
| Paddy Power | Up to 35% revenue share | Session-based | Bank transfer, Skrill | £50 | Innovative promotions, strong brand |
| Betting Gods | 50% revenue share | 60 days | PayPal, bank transfer | $100 | Tipster network, lifetime commissions |
| 1xBet | Up to 40% revenue share | 30 days | 200+ payment methods | $10 | Wide market coverage, multi-language |
| DraftKings | Custom CPA deals | 30 days | ACH, Check | $100 | Daily fantasy sports leader |
| 18bet | Up to 45% revenue share | 30 days | Bank transfer, e-wallets | €100 | Flexible commission plans |
| Betsson | 25-50% revenue share | 30 days | Bank transfer, Skrill, Neteller | €100 | Multi-brand portfolio |
| RevMasters | Up to 50% revenue share | Lifetime | PayPal, wire transfer | $100 | High-converting offers |
| William Hill | 30% revenue share | Session-based | Bank transfer, Skrill, Neteller | £50 | Established UK bookmaker |
| Bwin | 15-35% revenue share | 30 days | Bank transfer, Skrill | €50 | Cross-product commissions |
| ZCode System | 50% commission | 60 days | PayPal, wire transfer | $100 | Sports prediction software |
| BoyleSports | 30% revenue share | Session-based | Bank transfer, Skrill | €50 | Irish bookmaker, competitive odds |
| Profit Maximizer | 50% revenue share | 60 days | PayPal, bank transfer | $100 | Matched betting system |
| BetVictor | 30% revenue share | 30 days | Bank transfer, Skrill | £100 | In-play betting specialist |
| 22Bet | Up to 60% revenue share | 30 days | 100+ payment methods | $10 | High commission rates |
| Commission Kings | Up to 50% revenue share | Lifetime | PayPal, wire transfer | $100 | Multiple betting products |
| MelBet | Up to 40% revenue share | 30 days | 200+ payment methods | $10 | Extensive sportsbook offering |
1. Bet365
Bet365, a British online gambling company, has solidified its position as a dominant force in the sports betting industry. Established in 2000, the platform offers a range of products, including sports betting, online casino, online poker, and online bingo. With a global reach spanning over 200 countries, Bet365 serves a diverse audience, providing an engaging betting experience.
The company's affiliate program, known as Bet365 Partners, presents an excellent opportunity for affiliates to capitalize on the brand's success. This program allows website owners, bloggers, and influencers to promote Bet365's offerings and earn commissions based on the revenue generated from referred customers.
2. FanDuel
FanDuel has been a popular choice in the online sports betting industry and offers an enticing affiliate program for marketers seeking to capitalize on the booming sports betting market.
As a FanDuel affiliate, you gain access to a platform that seamlessly combines the latest technology with an extensive range of betting options, and a user-friendly interface, ensuring a superior experience for your referred customers. You can also utilize their different marketing tools, exclusive promotions, and comprehensive tracking system to drive targeted traffic and maximize your earnings.
3. 888
888, a global online betting and gaming company, offers an enticing affiliate program for sports enthusiasts and marketers. Established in 1997 and listed on the London Stock Exchange, 888 has an unrivaled global presence, featuring unique in-house and branded games across multiple platforms.
With a user-friendly interface, different betting markets, and competitive odds, 888sport serves a wide range of sports fans globally. The program provides dedicated account managers, personalized support, and different marketing materials to maximize online presence and monetization.
4. Betfair
Betfair Affiliates is the official partnership program for Betfair, one of the world's largest and most innovative online betting companies. The program offers a lot of products including their betting exchange, sportsbook, casino, and poker offerings. Affiliates can earn a competitive revenue share of 25-35% or negotiate custom CPA deals.
The program provides a 30-day cookie duration and offers various payment methods with a minimum payout of £50. Betfair Affiliates supports multiple languages and markets, making it attractive for international promoters. However, potential affiliates should be aware of the program's activity quota requirements and time-limited earnings for certain products.
5. Paddy Power
Paddy Power is an Irish bookmaker founded in 1988, offering online and retail sports betting, casino, poker, and bingo services. As Ireland's largest bookmaker with over 600 retail shops, Paddy Power has established itself as a major player in the gambling industry, known for its distinctive brand and wide array of betting options.
Paddy Power's affiliate program presents a compelling partnership opportunity within the gambling affiliate industry. It offers flexibility with commission plans like CPA, Revenue Share, Hybrid, and Ad Spend models, catering to various affiliate preferences and strategies. The program provides transparent commission structures designed to reward affiliates for their promotional efforts across sports betting, casino, poker, and bingo verticals.
6. Betting Gods
Betting Gods is a reputable sports betting affiliate program that offers a unique opportunity for affiliates to earn substantial commissions by promoting its tipster services. This platform has gained significant traction in the industry, boasting over 120,000 members who receive daily betting tips for free.
Betting Gods distinguishes itself by providing access to a diverse range of tipsters specializing in various sports, including football, horse racing, cricket, basketball, and more. The platform's commitment to transparency and customer satisfaction is evident through its 16-week trial run for tipsters, ensuring only the most accurate and profitable tips are shared with members. One of the key advantages of the Betting Gods affiliate program is its integration with ClickBank, a renowned digital marketplace.
7. 1xBet
1xBet, a global online betting platform, offers an enticing affiliate program for individuals and businesses seeking to monetize their traffic. Established in 2007, 1xBet has garnered a reputation for providing an extensive range of sports betting markets, casino games, and exceptional odds.
The 1xBet affiliate program, known as 1xPartners, presents a lucrative opportunity for affiliates to earn substantial commissions by promoting the bookmaker's products. With a user-friendly interface, different payment methods, and a commitment to responsible gambling practices, 1xBet serves a global audience. It has a comprehensive sportsbook covering over 1,000 daily events across 50+ sports. 1xBet is a Multilingual platform available in 49 languages.
8. DraftKings
DraftKings, a trailblazer in the online gaming industry, offers an immersive platform for daily fantasy sports, sports betting, and casino games. Founded in 2012, the company has rapidly expanded, serving over 61 million registered users and a successful public offering in 2020.
DraftKings' affiliate program presents a compelling opportunity for publishers, bloggers, and influencers in the sports, fantasy sports, sports betting, and gambling niches. With DraftKings' different offerings, affiliates can get into a vast audience of sports enthusiasts seeking thrilling gaming experiences. The platform's user-friendly interface, comprehensive game selection, and commitment to responsible gaming make it an attractive choice for both casual and avid players.
9. 18bet
18bet, a Malta-licensed online sportsbook, presents an enticing affiliate program for marketers seeking to capitalize on the burgeoning sports betting industry. Established in 2010, this platform has swiftly gained traction, boasting an impressive customer base spanning over 50 countries worldwide.
The program provides affiliates with comprehensive marketing materials, real-time tracking, and dedicated support, facilitating seamless promotion and revenue generation. With its sportsbook, live betting options and virtual sports offerings, 18bet presents affiliates with a compelling opportunity to tap into the online sports betting market.
10. Betsson
Betsson, a reputable online gaming platform, offers an enticing affiliate program for sports betting enthusiasts. Established in 2001 and licensed by the Malta Gaming Authority, Betsson provides a secure and fair environment for affiliates to grow exponentially.
Affiliates can effortlessly integrate Betsson's offerings into their marketing channels, using a wide array of promotional tools and real-time tracking capabilities. The program's multilingual customer support team ensures affiliates receive prompt assistance, fostering a seamless partnership. Through the Betsson Affiliate Program, partners can promote well-known brands like Betsson, Betsafe, NordicBet, CasinoEuro, and StarCasinò.
11. RevMasters
RevMasters is the official affiliate program for BetUS, a leading online sportsbook and casino. It offers competitive revenue share commissions ranging from 20% to 35%, with a generous 50% commission for the first full month. The program provides a 15-day cookie duration and various payment methods, including cryptocurrencies.
RevMasters stands out for its dedicated affiliate support, user-friendly tracking system, and comprehensive marketing tools. As the only US-facing sportsbook certified by Affiliate Guard Dog, RevMasters ensures timely monthly payments to its affiliates.
12. William Hill
William Hill Affiliates offers a robust partnership program for one of the most recognizable brands in online gambling. Affiliates can earn up to 30% revenue share across multiple products including sports betting, casino, poker, and bingo. The program features a 7-day cookie duration and flexible payment options with a low £50 minimum payout threshold.
William Hill provides complete marketing tools, multilingual support, and access to exclusive promotions to help drive conversions. While the initial 30% commission rate is attractive, it's worth noting that it applies only for the first three months. Despite this, the program's strong brand recognition, diverse product offerings, and reliable payouts make it a solid choice for affiliates in the iGaming space.
13. Bwin
The Bwin affiliate program, part of the Entain Partners network, offers affiliates the opportunity to promote one of Europe's leading online sports betting and gaming brands. Affiliates can earn competitive commissions ranging from 25% to 35% revenue share, based on the number of new players they refer.
The Bwin affiliate program provides a variety of marketing tools, including live odds banners, URL trackers, and detailed statistics to help optimize promotional efforts. Bwin's extensive offerings, covering over 90 sports markets in 22 languages, provide ample opportunities for affiliates to attract a diverse audience. The program features a session-based cookie policy and monthly payments, typically processed within the first 10 days of each month.Â
14. ZCode System
ZCode System is an innovative sports investing platform that provides data-driven predictions for various sports, including football, basketball, baseball, hockey, and esports. Using 15 years of data and evidence, ZCode System's algorithms analyze over 80 parameters per game, such as player conditions, injuries, home/away team dynamics, and historical performance, to calculate accurate results.
The platform's automated betting options are based on trends, stats, and data, offering complete histories of selections across different metrics like days, sports types, and more. ZCode System focuses on identifying value bets, where users can maximize profits while minimizing risks.
15. BoyleSports
BoyleSports, an established name in the sports betting industry, offers an enticing affiliate program for marketers seeking to capitalize on the lucrative sports betting vertical. This Irish bookmaker's affiliate initiative presents a compelling opportunity to earn substantial commissions while promoting a reputable brand.
BoyleSports' affiliate program uses NetRefer, an award-winning tracking software utilized by premium platforms. This ensures accurate tracking of referrals and earnings, providing affiliates with a seamless experience. One of the program's standout features is its flexibility, enabling affiliates to operate across multiple jurisdictions globally, building a steady income stream. Prompt payments, accurate statistics, and a strong reputation among users contribute to the program's appeal within the affiliate marketing community.
16. Profit Maximizer
The Profit Maximizer Affiliate Program offers an attractive opportunity for affiliates in the sports betting and matched betting niche. With a generous 75% commission per sale and a 60-day cookie duration, it provides substantial earning potential for partners.
The Profit Maximizer affiliate program promotes a matched betting system that covers various opportunities in sports betting and advantage play. Affiliates can earn approximately $49 per sale during regular pricing, with the potential for higher earnings during promotions. Profit Maximizer provides marketing tools and support to help affiliates succeed.
17. BetVictor
BetVictor Affiliates offers a compelling partnership opportunity for marketers in the online gambling industry. The program promotes BetVictor's comprehensive suite of products, including sports betting, live betting, casino games, and poker. Affiliates earn a competitive 30% revenue share on all player referrals, with lifetime commissions and no negative carryover. The program provides a user-friendly platform, comprehensive marketing tools, and dedicated support from experienced affiliate managers.
With a minimum payout of £50 through various payment methods, including Skrill and Neteller, BetVictor Affiliates ensures timely monthly payments. While primarily focused on the UK market, the program also caters to international audiences with multiple language options. As a well-established brand since 1946, BetVictor offers affiliates the advantage of promoting a trusted name in online gambling.
18. 22Bet
The 22Bet Partners affiliate program offers an attractive opportunity for marketers in the online gambling industry. With revenue share commissions ranging from 20% to 50%, affiliates can earn substantial rewards by promoting 22Bet's comprehensive sportsbook and casino offerings. The program provides a 90-day cookie duration and supports over 200 payment methods, ensuring flexibility for affiliates worldwide.
22Bet Partners offers marketing tools, real-time tracking, and dedicated support to help affiliates maximize their earnings. While the initial 20% commission rate can increase based on performance, affiliates should note that inactivity may lead to reduced rates. With its wide range of betting options, multi-language support, and competitive commission structure, 22Bet Partners presents a compelling choice for affiliates looking to monetize their traffic in the iGaming sector.
19. Commission Kings
Commission Kings is a well-established affiliate program in the online gambling industry, operating since 1995. It offers affiliates the opportunity to promote a mix of new and established brands, including Wild Casino, TigerGaming, SportsBetting.ag, and BetOnline.ag. These brands provide a wide range of gambling products such as sportsbook, casino, poker, and racebook, targeting players globally, especially in Europe and North America.
Commission Kings supports various payment methods, including Bitcoin, Skrill, Neteller, and bank transfers, with a minimum withdrawal threshold of $100. Affiliates benefit from lifetime commissions, a low minimum withdrawal threshold, and access to a marketing toolkit. The program also offers CPA deals upon request, enhancing flexibility for affiliates.
20. MelBet
MelBet is a dynamic online betting platform established in 2012, offering a wide range of sports events, casino games, and esports options. It operates under a Curacao license and serves customers in over 130 countries. MelBet provides a user-friendly interface, competitive odds, and multiple payment options, making it a preferred choice for both seasoned bettors and newcomers.
The MelBet Affiliate Program is designed for publishers, bloggers, and influencers in the sports betting and online gaming niches. Affiliates can earn commissions by attracting new players through various promotional methods, including websites, social media, and YouTube channels. The program supports multiple commission models, including RevShare, CPA, and Hybrid.
Responsible Gambling and Compliance for Sports Betting Affiliates
The potential for gambling addiction and its devastating consequences make it imperative to prioritize consumer protection and ethical marketing strategies.
Key regulations and restrictions that affiliates must adhere to include age verification measures, location-based restrictions, and adherence to advertising codes of conduct. Failure to comply can result in severe penalties, including fines and revocation of licenses.
Age Requirements:
Location Restrictions:
Prioritizing responsible gambling practices and adhering to relevant regulations, sports betting affiliates can avoid legal repercussions and contribute to a safer and more ethical online gambling environment.
Quenching Questions Related to Sports Betting Affiliate Programs
How do Affiliates get Paid in Sports Betting Programs?
The most common payment models are revenue share (affiliates earn a percentage of the lifetime revenue from referred customers) and cost per acquisition (CPA) where affiliates get a fixed amount for each new depositing customer. Some programs offer hybrid models combining both.
Can I Join Multiple Sports Betting Affiliate Programs Simultaneously?
Yes, affiliates can join multiple programs to diversify their income streams. However, it is important to manage these relationships effectively and ensure that the programs are relevant to your audience.
What are the Risks Involved in Affiliate Marketing for Sportsbooks?
Potential risks include non-compliance by affiliates leading to penalties, brand reputation damage from low-quality/misleading promotions, fraud through cookie stuffing or spam, and overdependence on a few top affiliates. Robust terms, monitoring and diversification can mitigate risks.
How Long do Cookies typically last in Sports Betting Affiliate Programs?
Cookie durations vary widely, ranging from session-based to 30 days, with some programs like Betting Gods offering up to 60 days.
What's the Average Minimum Payout for Sports Betting Affiliate Programs?
Minimum payouts typically range from $50 to $150, depending on the program. Some, like 1xBet and 22Bet, offer lower thresholds of $10.
How Often do Sports Betting Affiliate Programs Pay their Affiliates?
Most programs pay monthly, typically within the first 10-15 days of the following month. Some may offer more frequent payouts or have specific payment schedules.
Hit The Jackpot
And there you have it, folks! We've taken a look around the world of sports betting affiliate programs, and what a ride it's been.
From high commission rates and long cookie durations to a variety of payment methods, there's a sports betting affiliate program made for you.
As the betting and igaming vertical has got a lot of competition, success in this game takes hard work and dedication. Focus on creating quality content, driving targeted traffic, and building strong relationships with your audience.
And hey, with a bit of luck and a lot of perseverance, you might just hit the jackpot! 💰
