Are you a sports enthusiast, blogger, or influencer looking to monetize your passion and content in 2025? As an affiliate marketer, I'm always searching for the most attractive and engaging niche programs, and the sports industry is a goldmine waiting to be tapped.
With the global sports market expected to reach a staggering $626 billion by 2027, now is the perfect time to enter the sports affiliate marketing world. Whether you're a die-hard fan, a fitness buff, or an adrenaline junkie, there's an affiliate program out there that aligns with your interests and audience. In this listicle, I'll share my top 22+ picks for the best sports affiliate programs in 2025, carefully curated to help you maximize your earnings potential.
From household names like Nike and Adidas to niche brands catering to specific sports and activities, you'll discover many opportunities to promote high-quality products and services that your followers will love.
How to Choose the Right Sports Affiliate Program?
Choosing the right sports affiliate program is crucial for your marketing success. Consider your niche and target audience carefully. Are you focused on fitness enthusiasts, hardcore fans of a particular sport, or casual sports lovers? Look for programs that offer products aligning with your audience's interests and needs.
Evaluate factors like commission rates, cookie duration, and average order value to ensure the program is financially viable. Prioritise programs from reputable brands with strong conversion rates. Don't forget about support – having access to dedicated affiliate managers, creative assets, and reliable tracking can make a big difference.
Take the time to research and compare programs. Choosing one that resonates with your audience and provides a great user experience will lead to higher engagement and more commissions in the long run. With the right sports affiliate program in your corner, you'll be well on your way to affiliate marketing success!
Top Sports Affiliate Programs of 2025
| Affiliate Program | Commission Rate | Cookie Duration | Products |
|---|---|---|---|
| Under Armour | 5% | 30 days | Sportswear, Shoes, Accessories |
| Lululemon | 7% | 30 days | Yoga/Athletic Apparel, Accessories |
| Nike | Up to 11% | 30 days | Sportswear, Shoes, Equipment |
| GoPro | 4% | 7 days | Action Cameras, Accessories |
| Vactic Pro | $5-$10 per sale | 30 days | Pickleball Accessories |
| Adidas | 7% | 30 days | Sportswear, Shoes, Accessories |
| Hidrate Spark | 10% | 30 days | Smart Water Bottles, Accessories |
| Eastern Mountain Sports | Up to 8% | 30 days | Outdoor Gear, Apparel, Equipment |
| Sweaty Betty | 8% | 30 days | Women's Activewear, Accessories |
| Fanatics | 10% | 7 days | Sports Merchandise, Apparel, Memorabilia |
| Fitbit | 3% | 30 days | Fitness Trackers, Smartwatches |
| Nimble Activewear | 10% | 30 days | Women's Activewear, Accessories |
| X3 Bar Sports | 10% | 30 days | Resistance Training Equipment |
| JumpSport | 4-8% | 30 days | Trampolines, Fitness Equipment |
| LeftLane Sports | 8% | 45 days | Sports Equipment, Apparel, Footwear |
| Puma | 10% | 30 days | Sportswear, Shoes, Accessories |
| SportsMemorabilia | 12% | 45 days | Sports Memorabilia, Autographs |
| Gainful | 10% | 30 days | Personalized Protein Powders |
| Al's Sporting Goods | 7.2% | 45 days | Sports Equipment, Apparel, Footwear |
| IdealFit | 10% | 30 days | Women's Activewear, Supplements |
| Online Sports | 10-14% | 60 days | Sports Equipment, Memorabilia, Apparel |
| PlayYourCourt | $15 per sale | 90 days | Tennis Coaching, Court Bookings |
| Road Runner Sports | 6% | 30 days | Running Shoes, Apparel, Accessories |
1. Under Armour
Under Armour's sports affiliate program offers a 5% commission rate on all sales, with a 30-day cookie duration. Affiliates can earn an average of $5 per sale, with the potential for higher earnings thanks to Under Armour's $100 average order value. The program, managed through the Awin network, provides comprehensive support, including daily product updates, creative banners, and a dedicated affiliate team.
Under Armour's innovative, high-quality performance apparel, footwear, and accessories cater to athletes and fitness enthusiasts worldwide. With a strong brand presence and a wide range of products for men, women, and youth, Under Armour affiliates can get into a passionate, engaged audience to drive sales and maximize their potential.
2. Lululemon
The Lululemon affiliate program offers a compelling opportunity for sports and fitness enthusiasts to earn attractive commissions by promoting the brand's premium athletic apparel. With a 7% commission rate on apparel sales and a 30-day cookie duration, affiliates can monetize their passion for healthy living. Lululemon welcomes affiliates from the United States and Canada with a relevant audience that is interested in activewear, yoga, running, and training.
The program provides access to exclusive promotions, different product ranges, and robust tracking tools through the Awin affiliate network. Affiliates can inspire followers to follow up the “sweat life” while earning commissions on Lululemon's high-quality, innovative products.
3. Nike
The Nike Affiliate Program offers sports enthusiasts and marketers an exciting opportunity to earn commissions by promoting Nike's innovative athletic apparel, footwear, and accessories. With commission rates ranging from 0.8% to 11% per sale and cookie durations of 7 to 30 days, affiliates can maximize their earnings potential by partnering with this iconic brand. Nike provides access to a vast product catalog, exclusive offers, and dedicated affiliate support through AWIN and Commission Junction platforms.
Affiliates can leverage Nike's global recognition, customer trust, and high-demand products to drive traffic and boost conversions. The program is free to join, and affiliates can access a range of category-specific banners, product data feeds, and frequent communications to promote Nike's sports gear to their audience effectively.
4. GoPro
GoPro, the renowned action camera brand, offers a compelling sports affiliate program for marketers looking to capitalize on the booming adventure sports and outdoor activities market. With a flat 3% commission rate on all GoPro cameras, accessories, and subscription purchases, affiliates can earn attractive payouts by promoting these high-quality, durable products to their audience.
The program offers a standard 30-day cookie duration and flexible payment options, including PayPal, bank transfer, and check. GoPro provides affiliates with turnkey marketing resources such as banner ads, text links, and product images to create consistent brand messaging. The program is open to affiliates from several countries; GoPro's strong brand recognition and innovative products make it an enticing choice for sports affiliate marketing in 2025.
5. Vactic Pro
Vactic Pro, a pickleball equipment brand founded by a former pro tennis player in 2021, offers a compelling sports affiliate program for marketers looking to promote high-quality pickleball accessories. As a Vactic Pro affiliate, you receive unique coupon codes to share with your audience, earning $5-$10 per sale. The program, managed through the UpPromote app on Shopify, efficiently tracks and optimizes affiliate performance.
With a 30-day cookie duration and monthly payouts, Vactic Pro's affiliate program provides an attractive opportunity to monetize a passionate pickleball audience. The brand's focus on cutting-edge materials and technologies, combined with its range of paddles, balls, bags, and grips, positions Vactic Pro as a strong contender in the growing pickleball market.
6. Adidas
The Adidas Affiliate Program offers a compelling opportunity for sports and fashion enthusiasts to earn commissions by promoting the globally recognized Adidas brand. With commission rates ranging from 7% to 14% per sale and a 30-day cookie duration, affiliates can generate income by sharing unique affiliate links on their websites, blogs, or social media platforms. Adidas provides a diverse range of high-quality sportswear, footwear, and accessories for men, women, and children, serving various sports and lifestyle needs.
Affiliates gain access to a user-friendly dashboard, promotional assets, and performance metrics through the Impact Radius tracking platform, enabling them to optimize their campaigns and track their success. The program welcomes influencers, bloggers, and website owners who align with Adidas' values of innovation, passion for sports, and commitment to excellence. While the program has a minimum traffic requirement of 10,000 monthly visitors and some restrictions on promotional methods, its competitive commission structure, trusted brand reputation, and wide product selection make it an attractive choice for sports affiliate marketers looking to monetize their online presence.
7. Hidrate Spark
Hidrate Spark offers a unique sports affiliate program that allows marketers to earn a 10% commission on each sale of their innovative smart water bottles. With an average order value of $68.69 and strategic partnerships available for higher payouts, affiliates can tap into the growing $36 billion fitness tracker market. Hidrate Spark's bottles track water intake, sync with popular fitness apps, and glow to remind users to stay hydrated.
The program is managed through ShareASale, which provides affiliates with text links, banners, and a dedicated manager. Cookies last 7 days. As a clinically validated hydration solution used in medical trials, Hidrate Spark appeals to health-conscious audiences. Over 1 million customers trust Hidrate Spark's 10 years of innovation in helping people improve wellness through better hydration habits.
8. Eastern Mountain Sports
Eastern Mountain Sports (EMS) offers a competitive sports affiliate program for outdoor enthusiasts and gear promoters. With commissions up to 5% on full-price merchandise and 3% on discounted items, EMS affiliates can earn by sharing top outdoor brands like The North Face, Patagonia, and Thule. The program managed through the AvantLink, Rakuten, and ShareASale networks, provides dedicated support, real-time tracking, and monthly payouts. EMS covers various outdoor activities, including hiking, climbing, cycling, and snow sports.
With an average order value of $200-225 and a 15-day cookie duration, the EMS affiliate program presents an attractive opportunity for sports and outdoor gear affiliates to monetize their traffic while promoting a trusted retailer with a loyal customer base.
9. Sweaty Betty
Sweaty Betty, a renowned British activewear brand, offers an enticing Sports Affiliate Program for fitness enthusiasts and marketers. With commissions up to 12% and a 30-day cookie duration, affiliates can earn substantial rewards by promoting Sweaty Betty's stylish and functional apparel. The program provides visually appealing banners and newsletters to enhance marketing efforts, catering to yoga practitioners, runners, and gym-goers seeking high-quality activewear.
Sweaty Betty's unique selling proposition lies in its commitment to empowering women through fashion-meets-function designs using exclusive performance fabrics. Affiliates can leverage diverse traffic sources, including content websites, social media influencers, and coupon sites, with varying commission rates. The program stands out for its responsive team, opportunities for top affiliates, and seamless payment methods like PayPal and wire transfers.
10. Fanatics
Fanatics is the world's largest collection of official fan gear, offering an exceptional Sports Affiliate Program. With over 400,000 licensed products across major sports leagues like the NFL, MLB, NBA, NHL, and more, affiliates can earn up to 10% commission on sales. The program leverages AvantLink and ShareASale networks, providing robust tracking, data feeds, and resources. Fanatics has partnerships with over 900 sports brands globally, ensuring a vast selection of passionate fans.
The program stands out with its high average order value of $130, recurring revenue opportunities from sports streaming services, and diverse product range catering to niche targeting. Affiliates can promote high-ticket sports equipment, benefiting from potentially lucrative commissions. Fanatics' affiliate team actively engages partners through newsletters, Facebook groups, and timely creative assets, ensuring a seamless affiliate experience.
11. Fitbit
The Fitbit Affiliate Program offers a competitive opportunity for marketers in the health and fitness niche to earn commissions by promoting Fitbit's popular activity trackers and smartwatches. With a 3% commission rate on referred sales and a 15-day cookie duration, affiliates can capitalize on Fitbit's strong brand recognition and extensive product range to drive conversions. As a global leader in the connected health and fitness market, Fitbit provides innovative wearable technology solutions that resonate with health-conscious consumers.
By joining the Fitbit Affiliate Program, website owners, bloggers, and influencers access creative assets and support to promote Fitbit's products to their audience effectively. With an average order value exceeding $100, the Fitbit Affiliate Program presents a promising avenue for affiliates to generate substantial income in the thriving sports and wellness industry.
12. Nimble Activewear
Nimble Activewear's Sports Affiliate Program offers a lucrative opportunity for fitness enthusiasts and sports bloggers to monetize their online presence. With a diverse range of high-quality activewear, including moisture-wicking fabrics and compression gear, Nimble caters to athletes of all levels. The program boasts competitive commission rates, ranging from 10% to 20% on sales, and a 60-day cookie duration. Affiliates can leverage various marketing tools, such as banners, text links, and product feeds, to promote Nimble's offerings seamlessly.
The brand's commitment to sustainability and ethical manufacturing practices adds value for environmentally conscious consumers. With a low payout threshold of $50 and timely payments via PayPal or direct deposit, Nimble's Sports Affiliate Program presents an attractive avenue for passive income generation in the fitness and athleisure niche.
13. X3 Bar Sports
The X3 Bar Sports affiliate program, powered by Commission Junction, offers a unique opportunity for affiliates to promote a revolutionary strength training system. With a 15% commission rate per sale and a 45-day cookie duration, affiliates can earn substantial income by targeting fitness enthusiasts and athletes. The X3 Bar combines variable resistance bands with a sturdy bar and ground plate, enabling users to perform effective full-body workouts in 10 minutes daily. By joining the X3 Bar Sports affiliate program, marketers can capitalize on the growing demand for efficient, joint-friendly fitness solutions while benefiting from the product's high-quality design and proven results.
14. JumpSport
JumpSport is a renowned sports affiliate program that offers a unique opportunity to promote innovative trampoline and fitness products. With a 4% commission rate on backyard trampolines and an impressive 8% on fitness trampolines, affiliates can earn substantial rewards. Established for over 20 years, JumpSport has seamlessly integrated safety with enjoyment, making it a trusted brand in the industry. Affiliates have access to a diverse range of products catering to various demographics, from family-friendly backyard trampolines to workout-focused fitness trampolines.
The program's 30-day cookie duration and multiple payment options, including direct deposit and wire transfer, provide flexibility and convenience. With an average order value of $519.03, JumpSport's affiliate program presents a lucrative opportunity for sports enthusiasts and fitness advocates.
15. LeftLane Sports
LeftLane Sports is a members-only e-commerce platform offering exclusive deals and flash sales on premium sports and outdoor gear from over 1,600 brands. Its Sports Affiliate Program allows affiliates to earn up to 10% commission on referred sales with a generous 60-day cookie duration. With an average order value of $83.86 and a website conversion rate five times higher than the industry average, LeftLane Sports provides a profitable opportunity for sports affiliates.
The program suits affiliates targeting sports enthusiasts, outdoor adventurers, and bargain hunters. Affiliates can leverage LeftLane Sports' exclusive pricing, 90-day return policy, and 14-day price drop guarantee to drive conversions. The program is available through affiliate networks like AvantLink and Commission Junction, offering various advertising verticals and traffic sources. With competitive payouts and a user-friendly interface, LeftLane Sports' Sports Affiliate Program stands out in the crowded sports niche.
16. Puma
The Puma Sports Affiliate Program offers an exciting opportunity for sports enthusiasts and marketers to earn commissions by promoting Puma's high-quality athletic footwear, apparel, and accessories. With a 10% commission rate and a $50 payout threshold, affiliates can monetize their websites, blogs, and social media channels. Puma accepts worldwide traffic from link and banner advertisements, with a 14-day cookie duration.
Known for its innovative designs and performance-driven products, Puma provides affiliates with exclusive offers, stunning promotional materials, and real-time tracking tools. By partnering with this iconic German sportswear brand, affiliates can leverage Puma's global recognition and passion for sports to drive sales and earn substantial rewards.
17. SportsMemorabilia
SportsMemorabilia is a top sports affiliate program offering over 500,000 authentic, certified sports collectibles from major leagues and players. With a 10% commission rate, 30-day cookie duration, and an average order value of $220, affiliates can earn significant income by promoting memorabilia to passionate sports fans. The program, managed by Impact, provides diverse products like autographed jerseys, photos, and trading cards. Affiliates receive a comprehensive data feed and marketing materials to drive sales.
SportsMemorabilia.com's affiliate program is ideal for sports-related websites, blogs, and social media profiles targeting avid fans and collectors seeking to own a piece of sports history.
18. Gainful
Gainful offers a commission-based Personal Trainer Program, enabling fitness professionals and gym owners to earn $25 for every initial order and $10 on recurring orders through their unique affiliate links. With a 30-day cookie duration, this sports affiliate program caters to the $487.5 billion global sports market. Gainful's personalized protein powders, tailored to individual needs, boast an average order value of $60, presenting a profitable opportunity.
Affiliates can promote Gainful's vegan pre-workout supplements and protein bars across various channels, benefiting from the brand's reputation for quality and innovation. The program provides early access to new products, discounted subscriptions, and ongoing support, ensuring a rewarding partnership for driving sales in the rapidly growing sports nutrition industry.
19. Al's Sporting Goods
Al's Sporting Goods is a renowned sports affiliate program offering a 7.2% commission per sale on its vast selection of over 1200+ vendor products across various sports categories. With a 45-day cookie duration and free shipping on orders over $45, affiliates can leverage Al's user-friendly website and social media presence to drive sales. Established in 1921, this family-owned Utah business provides personalized shopping experiences and exceptional customer service.
Affiliates can promote top brands like Patagonia, The North Face, and Columbia through the FlexOffers network. Al's Sporting Goods' commitment to community involvement and charitable donations further enhances its appeal as an affiliate partner.
20. IdealFit
IdealFit offers a top sports affiliate program for women's fitness, providing high-quality nutrition products, workout clothing, and expert guidance. With an 8% commission rate and 30-day cookie duration, affiliates can earn on every sale, including supplements, apparel, and training challenges. IdealFit's unique program features a 16% conversion rate, outperforming competitors. The average order value is $55, and affiliates can access dedicated support, creatives, and a low 2% return rate. Boasting rapid growth since 2015, IdealFit empowers women to take control of their fitness journey.
The program is free to join through the Awin network, with a $5 signup fee. IdealFit's sports affiliate program is an excellent opportunity for fitness enthusiasts to partner with a trusted, customer-centric brand in the thriving women's health and wellness market.
21. Online Sports
Online Sports offers a comprehensive affiliate program for sports enthusiasts and marketers looking to earn commissions by promoting a wide selection of sports equipment, apparel, and memorabilia. As one of the oldest and largest online sports retailers, Online Sports provides affiliates access to over 100,000 products from top brands, catering to sports such as football, basketball, baseball, and fitness. The affiliate program, available through ShareASale and Commission Junction networks, features a generous 45-day cookie duration and high customer retention rates.
Affiliates can easily integrate product links, banners, and suggested copy into their websites or blogs. With competitive commission rates and reliable third-party tracking, Online Sports presents a promising opportunity for affiliates to monetize their sports-related content and tap into the passionate sports fan base.
22. PlayYourCourt
PlayYourCourt is a mobile tennis coaching platform that offers an affiliate program for sports enthusiasts. Their program pays a $15 per sale commission with a 90-day cookie duration. PlayYourCourt connects tennis players with experienced coaches for convenient lessons at their preferred locations. Founded in 2013, the company has become a prominent mobile tennis instruction provider in the US. As a unique selling proposition, PlayYourCourt allows affiliates to promote popular tennis lessons and coaching services serving a passionate audience.
The program's flat commission rate, extended cookie window, and niche focus on tennis make it an attractive opportunity for sports affiliates.
23. Road Runner Sports
Road Runner Sports, a renowned sports affiliate program, offers a lucrative opportunity for affiliates to earn commissions by promoting its extensive athletic gear and apparel range. With a 6% commission rate on sales and a 30-day cookie duration, affiliates can maximize their earnings potential. This family-owned running company, established in 1983, has expanded to over 40 locations across the United States, catering to runners, walkers, and joggers with perfectly fitting shoes from top brands like Adidas, ASICS, and New Balance.
Road Runner Sports provides vibrant marketing materials, including banners showcasing popular products and seasonal promotions, making it an ideal choice for affiliates targeting athletically inclined individuals seeking high-quality gear for optimal performance.
Emerging Trends in Sports Affiliate Marketing
Social Commerce Integration
Sports brands increasingly utilizing social media platforms like Instagram and TikTok to drive affiliate sales. Influencers and content creators share affiliate links directly on their social posts, making it easier for fans to purchase products seamlessly.
Augmented Reality (AR) Experiences
AR technology allows sports fans to virtually try on merchandise or visualize products in their environment before purchasing. Affiliates can leverage immersive AR experiences to boost engagement and conversions.
Personalized Recommendations
Sports affiliate programs utilize AI and machine learning to provide personalized product recommendations based on user preferences, browsing history, and purchase data, enhancing the customer experience.
Micro-Influencer Collaborations
Brands are shifting focus towards micro-influencers with highly engaged niche audiences, as they often have higher trust and relatability than mega-influencers. This trend is particularly relevant in the sports niche.
Live Shopping Events
Live streaming platforms like Twitch and YouTube are being used by sports affiliates to host interactive shopping events, allowing real-time engagement with fans and influencing purchase decisions.
Common Queries Related to Sports Affiliate Programs
What Factors Should I Consider When Choosing a Sports Affiliate Program?
The most important factors include commission rates, cookie duration, product quality/brand reputation, average order value, availability of marketing assets, and dedicated affiliate support. Prioritise programs aligned with your niche and audience interests for better conversions.
What are the Benefits of Joining a Brand's Affiliate Program vs Multi-brand Networks?
Brand-specific programs allow you to leverage the brand's reputation, unique products, and dedicated affiliate resources. Multi-brand networks provide more diversity but may lack specialized support.
How do Cookie Durations Vary across Sports Affiliate Programs?
Common cookie durations range from 7 days (Hidrate Spark) to 60 days (Nimble Activewear, LeftLane Sports). Longer cookies increase the chances of earning commissions.
What Payment Methods and Thresholds are Typical for Sports Affiliate Programs?
Popular payment options include PayPal, direct bank transfers, and cheques. Minimum payout thresholds can range from $25 to $100 or higher.
Are there any Sports Affiliate Programs focused on Sustainable/Ethical Products?
Nimble Activewear emphasizes sustainability and ethical manufacturing practices, appealing to eco-conscious consumers. Lululemon is also known for its sustainability efforts.
How Important is Mobile Optimization for Sports Affiliate Marketing?
Mobile optimization is very important, as many sports enthusiasts research and make purchases on mobile devices. Ensure the merchant's website and your content are mobile-friendly for a seamless user experience.
Big Bucks Await
So there you have it, my friend! Those are some of the top sports affiliate programs to consider if you want to cash in on this lucrative niche. Of course, the real key is finding programs that align with your interests and audience. Don't just chase the money – promote products and services you genuinely believe in.
As a fellow sports enthusiast and affiliate marketer, I feel energized by the size and growth of the global sports market, which is projected to reach a staggering $626 billion by 2027. This presents an excellent opportunity for us to turn our passion into earnings by aligning with the right affiliate programs.
From digital and physical products to services, the above-mentioned affiliate programs offer something for every type of affiliate marketer, with commissions of up to 16% on every sale made, these sports affiliate programs have something for everyone.
The ball's in your court now. Do your research, choose wisely, and start sharing those affiliate links.
