20 Best Pet Insurance Affiliate Programs 2024: Fetch Profits 🐕‍🦺

Best Pet Insurance Affiliate Programs

Are you looking to combine your passion for furry friends with a lucrative online business opportunity?

Well, you're in for a treat! 🐕‍🦺

In this article, we'll get into pet insurance affiliate programs – a niche growing faster than a Great Dane puppy! With more people treating their pets like family members (and rightfully so!), the demand for pet insurance is skyrocketing. 🚀

That means there's never been a better time to jump on this bandwagon and start earning some serious treats… I mean, commissions! 

How to Choose the Best Pet Insurance Affiliate Programs?

Commission Structure: Look for competitive rates and potential for recurring commissions.
Product Variety: Programs offering multiple policy types can appeal to a broader audience.
Brand Reputation: Partner with well-known, trusted pet insurance providers.
Cookie Duration: Longer tracking periods increase your chances of earning commissions.
Marketing Support: Check for available resources like banners, text links, and promotional content.
Payout Thresholds and Frequency: Ensure the payment terms align with your expectations.
Customer Service: Quality support for both you and your referred customers is crucial.
Conversion Rates: Research how well the program converts leads into sales.
Target Audience Compatibility: Choose programs that resonate with your existing audience.

Best Pet Insurance Affiliate Programs 2024

Program NameCommissionCookie DurationNetworkKey Features
Trupanion$25 per lead30 daysImpact RadiusDirect vet payments, 90% coverage
Healthy Paws$35 per lead60 daysIn-houseUnlimited lifetime coverage, fast claims
Petsure3-10% of policy price30 daysIn-houseCovers pre-existing conditions, no age limit
EverypawUp to £20 per policy30 daysAwinFlexible coverage options
Pet Insurer$100 per sale90 daysIn-houseComparison site, multiple carriers
Agria Pet InsuranceTBC30 daysIn-houseLifetime coverage, high vet fee limits
Animal FriendsUp to £24 per sale30 daysOptimise MediaEthical company donates to animal charities
ManyPetsVaries30 daysImpact RadiusCustomizable plans, no upper age limit
PetAssureUp to $24 per lead45 daysCJ AffiliateVeterinary discount plan, no exclusions
Odie Pet InsuranceVaries30 daysImpact RadiusCustomizable plans, quick claims process
Thimble$30 per qualified lead30 daysImpact RadiusCustomizable policies, allowing users to adjust coverage limits
PetsOnmeAU$35 per sale 60 daysCommission FactoryProvides affiliates with unique tracking links
Pets Best$25 per lead60 daysCJ Affiliate24/7 pet helpline, multiple plan options
Bow Wow MeowA$18 per saleVariesCommission FactoryAustralian market, flexible plans
Knose10% per sale45 daysIn-houseAustralian market, wellness plans
The Swiftest$125 per sale 30 daysIn-houseNearly two decades of insurance industry expertise
Nationwide Pet Insurance$10 per lead30 daysIn-houseComprehensive coverage, multi-pet discounts
Petplan$25 per lead30 daysImpact RadiusComprehensive coverage, no per-condition limits
PDSA$4.31 per sale30 daysIn-houseUK-based with a nationwide network of 48 Pet Hospitals
Petco%2 per sale7 daysIn-houseProducts, services, and pet insurance

1. Trupanion


Trupanion, a trusted provider of comprehensive medical insurance for cats and dogs, offers pet owners financial peace of mind during unexpected veterinary emergencies. Since its establishment in 2000, Trupanion has insured over 800,000 pets across the United States, Canada, and Australia, paying out more than $2 billion in veterinary invoices. The company's commitment to providing high-quality coverage has earned it the title of the #1 pet insurance provider among veterinarians for two consecutive years, according to a nationwide survey by dvm360.

Commission Rate: $1 (Quote Generation) and $35 per lead.
Cookie Duration: 30 days

2. Healthy Paws

Healthy Paws

Healthy Paws Pet Insurance, founded in 2009, offers comprehensive pet health insurance plans for dogs and cats. The company provides personalized coverage options, allowing pet owners to tailor their plans based on their pet's unique needs. Healthy Paws covers accidents, illnesses, hereditary conditions, chronic conditions, and alternative care, ensuring pets receive the best possible treatment. For each successful referral, Healthy Paws donates $25 to pet organizations in need through the Healthy Paws Foundation, a non-profit dedicated to supporting animal shelters and rescues.

Commission Rate: $35 per lead
Cookie Duration: 60 days

3. Petsure


Petsure, part of the Staysure Group, is a UK-based pet insurance provider offering lifetime coverage for dogs and cats, including those with pre-existing conditions. Petsure has insured over 7 million pets and has won the Insurance Choice Award and National Insurance Award in 2022 and 2023, respectively. The Petsure affiliate program is an excellent opportunity for pet advocates, bloggers, and influencers to earn commissions by promoting Petsure's comprehensive pet insurance policies. Petsure's unique selling proposition includes its inclusive insurance plans that cover pets with pre-existing conditions, making it a preferred choice for pet owners seeking comprehensive coverage.

Commission Rate: Up to 12% commission
Cookie Duration: 30 days

4. Everypaw


Everypaw, a trusted name in the pet insurance industry, offers comprehensive coverage for cats, dogs, and rabbits. As part of the Pinnacle Insurance plc group, Everypaw provides lifetime pet insurance policies with flexible options to suit various budgets and needs. The company's dedication to pet welfare is evident through its partnership with charities and the inclusion of unique benefits like 24/7 access to qualified veterinarians via Petcall.

Everypaw's affiliate program presents an attractive opportunity for publishers and marketers to earn commissions by promoting their pet insurance plans. By joining the program, affiliates gain access to a range of marketing materials, including banners and text links, to effectively promote Everypaw's products to their audience.

Commission Rate: £20
Cookie Duration: 30-day cookie window

5. Pet Insurer

Pet Insurer

Pet Insurer is a price comparison website dedicated to helping pet owners find the most competitive insurance quotes for their furry companions. By entering their ZIP code and pet details, users can access a wide range of insurance carriers, including Nationwide, Embrace, Petplan, Lemonade, Trupanion, Healthy Paw, PetBest, Ensoh, and more.

Pet Insurer's affiliate program offers an opportunity for pet-focused content creators, bloggers, and influencers with a significant audience. The platform streamlines the process of comparing pet insurance plans, making it a valuable resource for pet owners seeking affordable coverage.

Commission Rate: Up to $100 per sale 
Cookie Duration: 90 days

6. Agria Pet Insurance

Agria Pet Insurance

Agria Pet Insurance, a subsidiary of the Länsförsäkringar Alliance, offers lifetime pet insurance policies tailored to dogs and cats in the UK. Established in 1890, this Swedish company has been at the forefront of animal healthcare, ensuring pets receive optimal care throughout their lives. Agria's policies cover up to £12,500 annually for veterinary expenses, providing peace of mind for pet owners. With a 97% claims payout rate and a 5-star Defaqto rating, Agria demonstrates its commitment to delivering exceptional service and financial support during times of need.

Commission Rate: £20 Amazon gift card
Cookie Duration: 30 days

7. Animal Friends

Animal Friends

Animal Friends is a reputable pet insurance company dedicated to safeguarding the well-being of furry companions. Boasting nearly 25 years of expertise, they offer comprehensive coverage tailored to meet the unique needs of pets. Their multi-award-winning support and service ensure a seamless experience for pet owners. Animal Friends' affiliate program presents an opportunity for pet enthusiasts and marketers to earn passive income while promoting pet welfare. The program's user-friendly interface and dedicated support team facilitate seamless collaboration.

Commission Rate: Up to £24 per sale
Cookie Duration: 30 days

8. ManyPets


ManyPets, a tech-forward pet insurance provider, offers an enticing affiliate program for marketers in the pet care niche. Established in 2012, ManyPets has rapidly expanded, now insuring over 600,000 pets across the UK, USA, and Sweden. Their data-driven approach ensures accurate pricing based on breed, age, and other factors, while user-friendly apps streamline the customer experience.

Promoting ManyPets' comprehensive coverage, including dental care and video vet consultations can help affiliates get into the rapidly growing global pet insurance market. With high customer satisfaction scores and a pet-centric culture, ManyPets presents an appealing opportunity for affiliates seeking lucrative partnerships in the pet insurance vertical.

Commission Rate: £20 – £40 per sale
Cookie Duration: 30 days

9. PetAssure


PetAssure is a veterinary discount plan that offers pet owners a 25% discount on all in-house medical services at participating veterinarians. Unlike traditional pet insurance, PetAssure covers all types of pets, including those with pre-existing conditions, making it a versatile option for comprehensive pet care. This program is ideal for pet owners seeking immediate savings on veterinary expenses without the limitations of insurance policies.

PetAssure's affiliate program provides a straightforward way for marketers to earn commissions by promoting this unique pet care solution. Affiliates can earn up to $30 per plan sold, making it a profitable opportunity for those in the pet care niche. 

Commission Rate: Up to 25%
Cookie Duration: 30 days

10. Odie Pet Insurance

Odie Pet Insurance

Odie Pet Insurance is a tech-forward pet insurance provider offering customizable and affordable coverage for dogs and cats. Launched in 2020, Odie simplifies the process of securing pet health insurance, allowing pet owners to tailor plans according to their budget and pet's needs.

Odie's plans cover accidents, illnesses, emergency care, diagnostics, surgeries, and more. Pet owners can opt for additional benefits like office visits, prescription medications, rehabilitation, and routine care. With flexible deductibles, reimbursement rates, and annual limits, Odie ensures pet parents find the perfect fit.

Boasting a 24/7 self-service portal and a 5-day online claims processing, Odie prioritizes convenience. Pet owners can manage accounts, track claims, and access vet chat services seamlessly. Odie's Affiliate Program, run through ShareASale, offers a streamlined platform for tracking, reporting, and payouts. With ready-to-use creatives, templates, and marketing assets, affiliates can effectively promote this pet insurance brand.

Commission Rate: 25%
Cookie Duration: 60 days

11. Thimble


Thimble offers flexible pet insurance tailored for pet care professionals, including pet sitters, groomers, and dog walkers. Thimble's pet insurance covers general and professional liability, ensuring comprehensive protection against incidents like third-party injuries and property damage. Pet care providers can purchase coverage by hour, day, week, or month, making it ideal for fluctuating schedules. Thimble's policies are customizable, allowing users to adjust coverage limits and add additional insureds as needed.

Affiliates benefit from industry-leading tracking software, transparent reporting, and performance-based incentives. The program is integrated with impact.com, offering a user-friendly dashboard and regular promotional content updates.

Commission Rate: $30 commission per qualified lead
Cookie Duration: 30-day cookie duration

12. PetsOnme


PetsOnMe is an Australian pet insurance provider dedicated to offering outstanding value and tailored coverage for cats and dogs. Their mission revolves around simplicity, transparency, and quality care, shaped by insights from over 50,000 pet parents nationwide.

PetsOnMe's affiliate program allows individuals to promote their pet insurance plans and earn commissions for each successful referral. The program provides affiliates with unique tracking links, marketing resources, and a user-friendly dashboard for transparent reporting and timely payments through Commission Factory, Australia's top affiliate network.

Embracing a pet-centric approach, PetsOnMe's policies feature generous annual limits, covering 80% of eligible claims after the chosen excess. Their plans encompass accident, illness, hereditary conditions, and third-party liability coverage, ensuring comprehensive protection for furry companions.

Commission Rate: Up to AU$35 per sale 
Cookie Duration: 60 days

13. Pets Best Pet Insurance

Pets Best Pet Insurance, offers comprehensive pet insurance plans for dogs and cats. Their mission is to provide accessible and affordable pet healthcare coverage. Pets Best has paid out over $500 million in claims, ensuring pet owners can focus on their furry companions' well-being without worrying about financial burdens.

Pets Best's affiliate program allows content creators, bloggers, and influencers to earn commissions by promoting their pet insurance plans. Pets Best's customizable plans, quick reimbursements, and innovative features like a 24/7 Pet Helpline and mobile app make it an attractive choice for pet parents seeking peace of mind.

Commission Rate: $35
Cookie Duration: 90 days

14. Bow Wow Meow

Bow Wow Meow

Bow Wow Meow is an Australian pet insurance provider that has issued over 120,000 policies since its launch in 2008. Their range of pet insurance plans offers flexibility with a choice of 60-80% rebate on vet bills, generous annual benefit limits, and inclusions like Hip Joint surgery coverage. Bow Wow Meow has consistently been rated the number one pet insurance provider in Australia on independent consumer ratings sites for the past five years.

Bow Wow Meow's affiliate program allows publishers to earn commissions by promoting their pet insurance plans. Key features include high conversions, negotiable commissions based on volume, a mobile-optimized site, and access to pet insurance promotions. The program is integrated with Commission Factory, making it easy for affiliates to sign up and start earning.

Commission Rate: $18
Cookie Duration: 30 days

15. Knose


Knose Pet Insurance is an Australian underwriting agency dedicated to providing affordable pet insurance solutions. Recognizing that 94% of Australian pets lack coverage, Knose was founded by pet lovers to address this gap. Their mission is to offer low-risk cats and dogs comprehensive insurance plans at reasonable prices.

Knose's affiliate program allows publishers to earn commissions by promoting their pet insurance policies. Knose provides customizable plans for regular pet owners and veterinarians, catering to diverse needs. Their policies offer an annual limit of up to $25,000, ensuring extensive coverage for unexpected veterinary expenses. Unlike many competitors, Knose does not impose sub-limits on conditions like tick paralysis or orthopedic issues, providing comprehensive protection. 

Commission Rate: 10% per sale 
Cookie Duration: 45 days

16. The Swiftest

The Swiftest

The Swiftest is a pet insurance comparison platform that simplifies the process of finding the ideal coverage for furry companions. Established in 2020, this San Francisco-based company serves a team with nearly two decades of insurance industry expertise. As nationally licensed agents, they exclusively collaborate with top-rated and vetted insurance providers, ensuring a seamless experience for pet owners.

With over 1,100 active partners and thousands of pet insurance policies sold, The Swiftest offers a high-paying affiliate program. Their unbiased comparison pages outperform single-brand promotions, empowering audiences to make informed decisions. Affiliates benefit from a dedicated account manager, granular reporting through the dashboard, and prompt approvals facilitated by their nationwide licensing.

Commission Rate: $125 flat commission per sale
Cookie Duration: 30 days

17. Nationwide Pet Insurance

Nationwide Pet Insurance

Nationwide Pet Insurance, a subsidiary of the reputable Nationwide Mutual Insurance Company, offers comprehensive pet health insurance plans for dogs, cats, birds, and exotic pets. As the first and largest provider of pet insurance in the United States, Nationwide has insured over 1.2 million pets, ensuring their well-being and providing financial protection for pet owners.

Nationwide's pet insurance plans cover a wide array of medical expenses, including accidents, illnesses, hereditary conditions, and routine care. With the freedom to visit any licensed veterinarian, pet owners can access quality healthcare without worrying about financial constraints.

Commission Rate: $10
Cookie Duration: 30 days

18. Petplan


Petplan, a pet insurance specialist, offers comprehensive coverage for cats, dogs, rabbits, and horses. Their policies cover up to 90% of veterinary costs, including hereditary and chronic conditions, dental care, and alternative therapies like hydrotherapy and acupuncture. Petplan's commitment to pet well-being is evident through their “Covered for Life” guarantee and 30% policy credit for claim-free years.

As a Petplan affiliate, you can earn substantial commissions by promoting their pet insurance plans. Petplan's affiliate program caters to pet owners seeking reliable insurance solutions, offering competitive payouts and a user-friendly platform.

Commission Rate: Up to £120 commission
Cookie Duration: 30 days

19. PDSA


The People's Dispensary for Sick Animals (PDSA) is a UK-based veterinary charity that has been providing free and low-cost treatments to pets in need since 1917. As the UK's leading veterinary charity, PDSA has treated over 20 million sick and injured pets through its nationwide network of 48 Pet Hospitals. In 2022 alone, PDSA provided 2.5 million veterinary treatments to over 430,000 pets.

PDSA's mission is to improve the life of every pet by preventing illness, educating pet owners, and treating pets in need. The charity relies entirely on public support and donations to fund its vital services. PDSA also offers a pet insurance affiliate program, allowing website owners and influencers to promote its policies while earning commissions.

Commission Rate: $4.31 per sale 
Cookie Duration: 30 days

20. Petco


Petco, a trusted name in the pet industry, offers comprehensive pet insurance plans and an attractive affiliate program. As a one-stop destination for pet parents, Petco provides a wide range of products and services, including pet insurance through its partnership with Nationwide. The co-branded insurance plans cover essential veterinary expenses for accidents, illnesses, and more, catering to dogs, cats, and exotic pets.

Petco's affiliate program, managed through Impact, allows publishers to earn commissions by promoting pet supplies, services, and insurance. Affiliates benefit from Petco's strong brand recognition and diverse product catalog. The program provides regular newsletters, exclusive discounts, and marketing support to help affiliates succeed.

Commission Rate: 2% per sale
Cookie Duration: 7 days

Types of Pet Insurance Coverage

Types of Pet Insurance Coverage

Understanding the various coverage options is crucial for affiliate marketers promoting pet insurance affiliate programs.

Accident and Illness Coverage: This comprehensive plan covers veterinary expenses for both accidents (injuries like broken bones, bite wounds, or swallowed objects) and illnesses (such as cancer, diabetes, or ear infections). It's the most popular and extensive coverage option, providing peace of mind for pet owners. However, it's also the most expensive.
Accident-Only Coverage: As the name suggests, this plan covers only accidental injuries and emergencies. It doesn't cover illnesses or routine care. While more affordable than accident and illness plans, it offers limited protection.
Wellness/Preventive Care Coverage: This optional add-on covers routine care like annual check-ups, vaccinations, flea/tick prevention, and dental cleanings. It's designed to promote proactive pet health and can be combined with accident and illness plans for comprehensive coverage.

When promoting pet insurance affiliate programs, it's essential to highlight the different coverage options and their benefits. Educate your audience on the importance of protecting their furry companions from unexpected veterinary costs.

Do I Need a Website to Join Pet Insurance Affiliate Programs?

While a website can be beneficial, it's not always required. Some programs allow promotion through social media, email marketing, or other channels.

How Long Do Cookies typically Last for Pet Insurance Affiliate Programs?

Cookie durations vary, ranging from 30 to 90 days, with some programs offering longer tracking periods for better earning potential.

Are There any Restrictions on How I Can Promote Pet Insurance as an Affiliate?

Some programs may have guidelines on keyword usage in advertising or restrictions on making claims about insurance coverage. Always review the terms carefully.

Is the Pet Insurance Niche Profitable for Affiliate Marketers?

Yes, with increasing pet ownership and growing awareness of pet healthcare costs, the pet insurance niche offers significant potential for affiliate marketers.

Final Thoughts

Writing SEO-friendly content is crucial for driving organic traffic and boosting your online visibility. The pet insurance industry presents a promising opportunity for affiliate marketers, with a projected market value of $11.61 billion by 2027, growing at an annual rate of 13.5%

Leverage this booming market by joining top-performing pet insurance affiliate programs like Trupanion, Healthy Paws, and Petsure. These programs offer competitive commission rates, ranging from $1 to $120 per sale, along with extended cookie durations of up to 90 days. Prioritize reputable providers offering comprehensive coverage options, user-friendly platforms, and robust marketing resources.

Optimize your content with relevant keywords, engaging visuals, and a seamless user experience. Consistently publish high-quality, informative articles addressing pet owners' concerns and needs. By aligning your affiliate efforts with this rapidly growing industry, you can unlock a lucrative income stream while helping pet parents safeguard their beloved companions.

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