From precision optics to tactical gear, the $14 billion hunting industry offers untapped dormant for content creators. Discover how leading brands like Cabela's and Sportsman's Guide are revamping the affiliate marketing domain with commissions of up to 10% per sale.
Major retailers like Sportsman's Guide, Cabela's, and Field Supply provide comprehensive affiliate programs with attractive cookie durations of 7-45 days. These hunting affiliate programs offer competitive commissions and offer substantial discounts – up to 70% off on hunting gear, equipment, and accessories.
For content creators and website owners in the outdoor niche, these programs provide access to extensive product catalogs including hunting knives, tactical gear, ammunition, and specialized equipment. The market is particularly appealing as hunting enthusiasts actively search for product reviews, comparisons, and buying guides.
From running a blog or YouTube channel to a social media platform focused on hunting and outdoor activities, these hunting affiliate programs can help transform your passion into a profitable venture.
Did You Know?
The potential market for hunting affiliate programs encompasses 25% of the United States population, including 80 million outdoor enthusiasts.
Why Consider Joining Hunting Affiliate Programs?
Firstly, the hunting niche boasts a large and passionate audience, with over 11 million Americans participating annually and contributing $25.6 billion to the economy. These enthusiasts are consistently in search of high-quality gear, equipment, and accessories, making them a valuable target market.
Secondly, hunting products such as firearms, optics, clothing, and gear are high-value items, and many affiliate programs offer attractive commission rates ranging from 5% to 20% or more. This potential for higher-priced sales allows affiliates to earn substantial commissions.
Lastly, some hunting affiliate programs provide recurring revenue opportunities through subscriptions or memberships, offering ongoing commissions as long as the customer remains subscribed.
Highly Recommended Hunting Affiliate Programs
| Company Name | Commission Rate | Cookie Duration (Days) |
|---|---|---|
| Sportsman’s Guide | 3.5 | 30 |
| Field Supply | 5 | 30 |
| Cabela’s | 5.6 | 14 |
| Atlanta Cutlery | 5 | 45 |
| HuntSmart | 3 | – |
| Brownells | 5 | 30 |
| Volt Heat | 10 | 30 |
| Beretta | 6 | 30 |
| OpticsPlanet | 5 | 14 |
| Black Ovis | 8 | 60 |
| Gorilla Ammo | 2.5 | 30 |
| Liberty Mutual | 10 | 30 |
| DICK'S Sporting Goods | 5 | 14 |
| Rei Co-op | 8 | 15 |
| Blade City Inc | 10 | 28 |
| Bushnell | 6 | 30 |
1. Sportsman’s Guide
Sportsman's Guide's Hunting Affiliate Program rewards affiliates for promoting its extensive hunting gear, apparel, and accessories range. With over 200,000 products, including firearms, ammunition, optics, and camouflage clothing from top brands, affiliates can earn 2-5% commissions per sale. The program accepts traffic from link/banner ads and social media in the USA.
The Sportsman's Guide affiliate program offers a 7-day cookie duration and pays via PayPal with no minimum payout threshold. Sportsman's Guide stands out with its buyer's club, providing exclusive deals, discounts, and interest-free payments, enhancing the shopping experience for hunters. Its commitment to quality, affordability, and vast product selection makes it an attractive hunting affiliate program.
2. Field Supply
Field Supply's Hunting Affiliate Program rewards affiliates for promoting its extensive range of hunting gear, apparel, and accessories at competitive prices. With over 12,000 products from renowned brands, affiliates can earn a 5% commission on qualifying sales. The program accepts traffic from various sources, including link/banner ads and social media within the USA. It offers a 30-day cookie duration and pays via PayPal with a low $5 minimum payout threshold.
Field Supply stands out with its buyer's club, providing exclusive deals, discounts, and interest-free payments, enhancing the shopping experience for hunters. Its commitment to affordability, vast selection, and customer-centric approach make it an attractive hunting affiliate program option.
3. Cabela’s
Cabela's Hunting Affiliate Program rewards affiliates for promoting its extensive hunting gear, apparel, and accessories, which range from renowned brands. Affiliates can earn 1-3% commissions per sale through the Impact Radius network. With over 200,000 products, including firearms, ammunition, optics, camouflage clothing, and more, affiliates cater to diverse hunting needs.
Cabela's hunting affiliate program offers a 14-day cookie duration and accepts traffic from link/banner ads and social media within the USA and Canada. Cabela's provides high-quality creatives, newsletters, pre-written content, and dedicated affiliate management support. With competitive pricing, fast shipping, and a buyer's club for exclusive deals, Cabela's delivers a compelling shopping experience for hunters.
4. Atlanta Cutlery
Atlanta Cutlery Corp has established itself as a premier destination for hunting enthusiasts seeking quality knives and outdoor gear since 1971. Their affiliate program offers a competitive 5% commission rate on all sales, making it an attractive option for outdoor and hunting content creators. The company's extensive product catalog includes premium hunting knives, daggers, and tactical gear from respected brands like Cold Steel, Boker, Ka-Bar, and Gerber.
What sets Atlanta Cutlery apart is their specialized focus on sharp implements for hunters and outdoor enthusiasts. The program operates through established affiliate networks, ensuring reliable tracking and payment processing. With its strong reputation in the hunting community and commitment to quality products, Atlanta Cutlery's affiliate program presents a solid opportunity for marketers in the outdoor niche to monetize their content while promoting trusted hunting gear.
5. HuntSmart
HuntSmart has established itself as a specialized leader in predator hunting equipment, offering an extensive selection of gear tailored specifically for hunting raccoons, coyotes, and wild hogs. Their affiliate program provides a competitive 6% commission rate on all qualified sales, making it particularly attractive for content creators in the predator-hunting niche. With an average order value including high-ticket items like GPS tracking systems and specialized equipment, affiliates can earn substantial commissions.
The affiliate program by HuntSmart features a standard 30-day cookie duration and welcomes traffic from various digital channels, including content sites, social media platforms, and banner advertisements. What sets HuntSmart apart is its unique focus on active predator-hunting products, including specialized items like Nite Lite systems, anti-cut vests for dogs, and comprehensive trauma packs. Their commitment to providing essential gear for both hunters and their working dogs creates multiple opportunities for affiliate marketers to target specific segments within the hunting community.
6. Brownells
Brownells' Hunting offers an extensive range of firearms, ammunition, optics, and hunting accessories from renowned brands. With over 90,000 products serving distinct hunting needs, affiliates can earn a competitive commission of 5% on qualifying sales. The program accepts traffic from sources like link/banner ads, content sites, and social media within the USA. It offers content publishers a generous 30-day cookie duration following the TASS methodology.
Brownells provides dynamic marketing tools, including SEO-friendly data feeds, link builders, banners, and coupons. Affiliates can take advantage of dedicated affiliate management support and complete performance reporting to optimize their campaigns. With over 80 years of experience and an unconditional satisfaction guarantee, Brownells delivers a compelling hunting affiliate program.
7. Volt Heat
Volt Heat revolutionizes the hunting experience with its innovative smartphone-controlled heated apparel technology. Their affiliate program stands out in the hunting niche by focusing exclusively on temperature-regulated gear, including heated vests, jackets, and accessories. With an impressive average order value of $202, affiliates can earn substantial commissions of 10% per sale.
The program features a generous 60-day cookie duration, significantly longer than most hunting affiliate programs. What makes Volt Heat particularly attractive is its unique market position – it solves a specific problem for hunters who spend hours in stationary positions during cold weather. Their patented Zero Layer heating technology and UL-tested electronics have earned them recognition for quality and reliability.
8. Beretta
Beretta, the world's oldest active firearms manufacturer with a legacy dating back to 1526, offers a compelling affiliate program for hunting and outdoor content creators. Their program stands out with a tiered commission structure of 4-8% and an impressive average order value of $115, resulting in substantial earning potential – especially when promoting their premium shotguns and firearms.
The program features a standard 30-day cookie duration and provides affiliates with high-quality marketing materials and exclusive promotional offers. What sets Beretta apart is their exceptional 4.9% conversion rate, significantly higher than industry standards. Their comprehensive product range spans from premium firearms to hunting apparel and accessories, giving affiliates multiple opportunities to target different segments of the hunting market.
9. OpticsPlanet
OpticsPlanet stands as an industry leader with over 200,000 products in their inventory, making it one of the largest online retailers of hunting optics and gear. Their affiliate program, available through both ShareASale and AvantLink networks, offers a competitive 5% commission rate on all sales, with an impressive average EPC of $48.27. With a 14-day cookie duration, affiliates have ample time to convert potential customers.
What distinguishes OpticsPlanet is its position as a Top 10 Merchant on ShareASale, demonstrating its proven success in affiliate marketing. The program provides comprehensive support through daily product feed updates, quality marketing materials, and a dedicated affiliate manager. Their high conversion rate and commitment to compensating all contributing affiliates make them particularly attractive for content creators in the hunting and outdoor space.
10. Black Ovis
BlackOvis' Hunting Affiliate Program rewards affiliates for promoting its extensive range of high-quality hunting gear, apparel, and accessories from renowned brands. Affiliates can earn 6-10% commissions on qualifying sales through the AvantLink network. Affiliates can earn substantial commissions with an average order value exceeding $180. The program accepts traffic from sources like link/banner ads, content sites, and social media within the USA.
BlackOvis' hunting affiliate program offers an extended 60-day cookie duration and pays via methods like PayPal with no minimum payout threshold. BlackOvis stands out with its commitment to customer satisfaction, offering free shipping on domestic orders and a dedicated 24/7 affiliate manager for support. Its vast selection, competitive pricing, and focus on quality make it an attractive hunting affiliate program option.
11. Gorilla Ammo
Gorilla Ammunition distinguishes itself with its state-of-the-art ballistics laboratory and advanced manufacturing processes, ensuring premium quality ammunition for hunting enthusiasts. Their affiliate program managed through AvantLink, offers a 2.5% commission rate across all products, with an impressive average order value of $150. While the commission rate might seem modest, the high-ticket items like their GF-10 9.6 Blackout Carbine at $3,500 can generate substantial earnings.
The Gorilla Ammunition's affiliate program features a 30-day cookie duration and provides comprehensive support through an on-staff graphic designer and dedicated affiliate marketing coordinator. What sets Gorilla Ammunition apart is its specialized focus on ballistic testing and quality control, making them particularly appealing for content creators targeting serious hunters and shooting enthusiasts. Their product range spans from $5 to $3,000, encompassing ammunition, firearms, suppressors, and components.
12. Liberty Mutual
Liberty Mutual stands out in the hunting affiliate space by offering specialized insurance coverage tailored to outdoor enthusiasts. Their affiliate program provides competitive payouts of $10 per lead for auto and home insurance quotes and $3 for renters insurance quotes. With a generous 30-day cookie duration, affiliates have ample time to convert potential customers.
What makes Liberty Mutual particularly relevant for the hunting niche is their focus on personal liability coverage, especially important given that approximately 1,000 hunting accidents occur annually, with 10% resulting in fatalities. The program operates through Commission Junction, providing affiliates with professional marketing materials, real-time reporting tools, and dedicated support staff. Their payment structure includes multiple payout options like PayPal and direct deposit, with no minimum threshold requirement for withdrawals.
13. DICK'S Sporting Goods
DICK'S Sporting Goods' Hunting Affiliate Program rewards affiliates for promoting its extensive range of hunting gear, apparel, and accessories from renowned brands. Affiliates can earn 2-3.2% commissions on qualifying sales through the Impact Radius network. With over 850 stores and an online presence, DICK'S offers a vast selection of firearms, ammunition, optics, camouflage clothing, and more, catering to diverse hunting needs.
The DICK's sporting affiliate program accepts traffic from link/banner ads and social media within the USA. It provides a 3-10 day cookie duration and pays via methods like direct deposit with a reasonable $10 payout threshold. DICK stands out with exclusive weekly newsletters, high-quality creatives, and dedicated affiliate management support. Its competitive pricing, fast shipping, and buyer's club for exclusive deals make it an attractive hunting affiliate program option.
14. Rei Co-op
REI Co-op, with its extensive network of 170+ stores and robust online presence, offers a compelling affiliate program through the AvantLink network. Their program stands out with a 5% commission rate on all sales and a 15-day cookie duration. With an impressive average order value of $120, affiliates can earn approximately $6 per transaction. The program accepts both US and international affiliates, offering payment options through direct deposit and wire transfers.
What sets REI Co-op apart is its unique co-op membership model, which provides affiliates with additional promotional opportunities through exclusive member deals and annual dividends. Their commitment to sustainability, with over 53% of sales coming from sustainable products, resonates strongly with environmentally conscious audiences. The program provides comprehensive marketing support, including seasonal promotional materials and product feeds, making it particularly attractive for content creators in the outdoor and adventure niches.
15. Blade City Inc
Blade City Inc. has carved out a unique position in the hunting market with its specialized focus on premium knives and cutting tools. Their affiliate program managed through AvantLink, offers an impressive tiered commission structure ranging from 8-12% based on performance, significantly higher than industry standards. With an average order value of $85 and a remarkable 2% conversion rate, affiliates can generate substantial earnings.
The Blade City Inc. affiliate program features a competitive 28-day cookie window and stands out with its zero minimum payout threshold, allowing affiliates to access their earnings immediately through PayPal. What makes Blade City particularly attractive is its extensive selection of over 500 products from top brands, combined with its specialized knowledge in the knife and tool sector. Their comprehensive affiliate dashboard provides real-time analytics, deep-linking tools, and regularly updated promotional materials, making it easier for content creators to maximize their earning potential.
16. Bushnell
Bushnell, with over 70 years of expertise in hunting and tactical optics, offers a compelling affiliate program with a tiered commission structure ranging from 3% to 6% based on sales volume. Their program stands out with performance-based incentives, offering 4% for sales above $149.98, 5% for sales exceeding $249.98, and 6% for transactions over $399.98.The program features a competitive 30-day cookie duration and operates through the Rakuten LinkShare network.
What sets Bushnell apart is their specialized focus on premium optics technology, including riflescopes, spotting scopes, and laser rangefinders. Their program provides comprehensive marketing support with exclusive offers, product feeds, and dedicated affiliate management. With their strong brand reputation in the tactical and hunting categories, combined with innovative products like their Ballistics App, Bushnell presents a unique opportunity for content creators in the outdoor and hunting space.
Mistakes to Avoid When Promoting Hunting Affiliate Programs
When promoting hunting affiliate programs, several critical mistakes can hinder success. First, prioritizing sales over providing genuine value can damage credibility with your hunting audience, who highly value authenticity and expertise. Failing to thoroughly understand the hunting products you promote can erode trust, as outdoor enthusiasts are particularly knowledgeable about their gear.
Another significant error is relying on a single affiliate program or product type. Instead, diversify across multiple reputable hunting brands while staying within the niche. Publishing low-quality or generic content about hunting equipment without personal experience or deep product knowledge will fail to engage your target audience.
Additionally, neglecting to disclose affiliate relationships transparently can violate FTC regulations and compromise trust with your hunting-focused audience. Remember that building authority in the hunting niche requires patience and consistent delivery of valuable, authentic content.
Decoding Frequent Wonderments on Hunting Affiliate Programs
What is the Average Commission Rate for Hunting Affiliate Programs?
Most hunting affiliate programs offer commissions between 3-10%, with some premium programs like OpticsPlanet offering up to 20% on select products.
Which Hunting Affiliate Program Has the Longest Cookie Duration?
Atlanta Cutlery and Volt Heat lead with 60-day cookie durations, giving affiliates more time to earn commissions on referred sales.
Do I Need Hunting Experience to Promote These Programs?
While not mandatory, having hunting knowledge helps create authentic content and build credibility with your audience for better conversion rates.
Can International Affiliates Join These Programs?
Most programs primarily accept US-based affiliates, though some like REI Co-op and OpticsPlanet welcome international partners with specific requirements.
Can I Promote Multiple Hunting Affiliate Programs Simultaneously?
Yes, promoting multiple programs is recommended to diversify income streams and offer comprehensive product options to your audience.
Capitalizing on Hunting Affiliate Programs for Maximum Profit
Given its large and dedicated audience, the hunting industry presents a significant opportunity for affiliate marketers. With over 11 million hunters in the United States contributing billions to the economy, the market for hunting gear, apparel, and accessories is outstanding and extremely bankable.
Affiliate programs in this niche offer various products, from firearms and ammunition to outdoor equipment and apparel, with commission rates ranging from 1% to 20% and cookie durations extending up to 60 days.
Promoting hunting affiliate programs can be highly profitable due to the high-value nature of hunting products and the potential for recurring revenue through subscriptions and memberships. Successful affiliate marketers in this niche should focus on selecting relevant programs, understanding the products they promote, and creating high-quality, engaging content that resonates with their audience.
Choose the programs that align with your content strategy, focus on providing authentic value, and watch as your hunting-focused affiliate business grows alongside the thriving outdoor industry.
