Taboola is a leading native advertising platform that connects advertisers with publishers to deliver personalized content recommendations. Founded in 2007, it has grown to serve 450 billion recommendations monthly across top-tier publishers like NBC News, USA Today, and The Weather Channel.
The platform specializes in non-intrusive ads that blend seamlessly with website content, making it a favorite for businesses aiming to boost engagement, traffic, and conversions. With its advanced predictive engine, Taboola ensures ads reach the right audience at the right time, offering a cost-effective solution for advertisers of all sizes.
Taboola Detail
| Attributes | Details |
|---|---|
| Website | Taboola |
| Type of Commission | CPC, CPM (Performance-based ) |
| Minimum Withdrawal | $100 |
| Referral Commission | 5% |
| Tracking Software | Custom tracking platform |
| Tracking Link | Provided to affiliates through dashboard |
| Payment Frequency | Monthly |
| Payment Method | Bank Transfer, PayPal |
| Major Categories | Mainstream |
| [email protected] | |
| Taboola | |
| Taboola | |
| Taboola | |
| Taboola | |
| Phone | 212-206-7663 |
| Headquarter | New York, NY, USA |
Key Features
Advanced Targeting Options
- Geo-targeting: Focus on specific regions or countries.
- Device Targeting: Separate campaigns for mobile, desktop, or tablet users.
- Behavioral Targeting: Analyze user activity for tailored recommendations.
Comprehensive Analytics
- Real-time metrics: CTR, CPC, ROI, and conversions.
- Heatmaps and demographic breakdowns for performance insights.
- Integration with tools like Google Analytics for deeper tracking.
Flexible Campaign Management
- Daily budgets starting at$10.
- Full control to start, pause, or adjust campaigns anytime.
- A/B testing for optimizing creatives and headlines.
Diverse Ad Formats
- Native Ads: Blend with editorial content.
- Video Ads: Outstream and in-feed options.
- Carousel Ads: Swipeable multi-content formats.
- Taboola Feed: Infinite scrolling experience for higher engagement.
How to Join Taboola?
To join Taboola, follow these steps:
- Visit the Website: Go to Taboola's official website to access their platform.
- Sign Up for an Account: Look for the “Get Started” or “Sign Up” option on the homepage to create an account.
- Fill Out the Application Form: Provide the necessary information about your business, marketing goals, and ad preferences.
- Await Approval: After submitting your application, wait for Taboola's team to review and approve your account, which may include further instructions via email.
Pros and Cons of Taboola
Conclusion
Taboola is a powerful tool for businesses looking to enhance their content marketing and native advertising strategies. Its advanced targeting, real-time analytics, and diverse ad formats make it a versatile platform for driving traffic and conversions. While it may have some limitations, such as placement control, its cost-effectiveness and engagement-driven approach make it a top choice for advertisers worldwide.
MOJO Ratings
| Category | Rating |
|---|---|
| Ease of Use | 4.5/5 |
| Features | 4.7/5 |
| Customer Support | 4.2/5 |
| Value for Money | 4.3/5 |
| Overall | 4.4/5 |
