
Outbrain is a leading native advertising platform that connects advertisers with audiences through content recommendations. Founded in 2006, it has grown into a global powerhouse, reaching 2.2 billion consumers monthly. The platform specializes in native ads that blend seamlessly with publisher content, offering a non-intrusive user experience.
Outbrain recently merged with Teads, creating one of the largest omnichannel advertising platforms. This merger combines Outbrain's performance expertise with Teads' branding capabilities, offering advertisers a comprehensive solution for the open internet.
With a network of 10,000+ premium publishers, including CNN, Fox News, and MSN, Outbrain ensures high-quality placements. Its AI-driven targeting and contextual advertising make it a top choice for brands aiming to engage audiences effectively.
Outbrain Details
Attributes | Details |
---|---|
Website | Outbrain |
Type of Commission | Pay-per-click (PPC) and cost-per-impression (CPM) |
Minimum Withdrawal | Typically depends on agreement |
Referral Commission | Often varies by partnership |
Tracking Software | Outbrain’s proprietary tracking technology |
Tracking Link | Unique links generated for each campaign |
Payment Frequency | Monthly |
Payment Method | Bank Transfer, PayPal, or Direct Deposit (varies by region) |
Major Categories | Content marketing, native advertising, sponsored content, news, lifestyle, technology, and entertainment. |
[email protected] | |
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Headquarter | New York City, USA |
Established Year | 2006 |
Key Features
1. Native Advertising
- Seamless ad integration with publisher content.
- Formats include image-text ads, video ads, and carousel ads.
- Ads appear as recommended content on premium sites.
2. Advanced Targeting
- Contextual targeting for relevance.
- AI-powered predictive algorithms optimize ad delivery.
- Supports interest-based and behavioral targeting.
3. Omnichannel Reach
- Access to CTV, mobile, and desktop environments.
- Combined reach of 2.2 billion users across 50+ markets.
- Exclusive partnerships with premium publishers.
4. AI-Powered Optimization
- Processes 4 billion signals per minute.
- Predictive intelligence ensures high ROI.
- Real-time campaign adjustments for better performance.
5. Cost-Effective Advertising
- Operates on a Pay-Per-Click (PPC) model.
- Flexible budgets starting at $50/day.
- CPC ranges from $0.25 to $1.50, depending on targeting.
How to Join Outbrain?

To join Outbrain, follow these four steps:
- Visit the Outbrain Website: Go to Outbrain's official site to learn more about their services and offerings.
- Sign Up for an Account: Click on the “Get Started” or “Join Now” button to create your account. Fill in the required information, including your business details.
- Submit Your Application: Complete any necessary application forms, providing information about your website or content to help Outbrain evaluate your eligibility.
- Await Approval: After submitting your application, wait for Outbrain to review it. You will receive an email notification regarding your approval status and any next steps.
Recent Developments
1. Merger with Teads
- Completed in February 2025.
- Created a unified omnichannel outcomes platform.
- Combined advertising spend of $1.7 billion in FY24.
2. Enhanced Data Capabilities
- Integration of Teads' contextual data with Outbrain's AI.
- Expanded targeting options for CTV and digital audiences.
- Processes 130,000 articles per minute for contextual insights.
3. Financial Growth
- Reported $623 million Ex-TAC Gross Profit in 2024.
- Adjusted EBITDA of $230 million, including synergies.
Why Choose Outbrain?
- Massive Reach: Access to 2.2 billion consumers globally.
- Premium Publishers: Partnerships with 10,000+ top-tier sites.
- AI-Driven Results: Advanced algorithms for optimized outcomes.
- Flexible Budgets: Suitable for small to large advertisers.
- Omnichannel Solutions: Covers CTV, mobile, and desktop.
Conclusion
Outbrain stands out as a pioneer in native advertising, offering a blend of performance and branding solutions. Its recent merger with Teads has further solidified its position as a leader in the open internet advertising space. With AI-powered targeting, premium placements, and a focus on outcomes, Outbrain is an excellent choice for advertisers looking to maximize their ROI.
Outbrain Details

