Glossary
- CPA
- Cost or commission per defined approved action. The action must be named — sale, qualified lead, or qualifying first deposit are not interchangeable.
- Net-30
- A settlement delay of 30 days from a specified event. It is not a weekly payment schedule.
- Qualifying first deposit (FTD)
- A customer’s first deposit that meets an offer’s definition. Not an advertiser’s ad-account deposit.
- Lifetime commission
- Earnings duration for as long as the referred customer remains qualified. Distinct from a lifetime cookie, which is an attribution window.
- Cookie window
- How long after a click an action can still be attributed. Zero is a valid number. Unknown is not zero.
- Revenue share
- A percentage of a named basis such as net revenue or interchange. Two percentages are not comparable without the same basis.